Digital marketing expert (Part-time, Equity only)

Job Title: Digital Marketing Expert (Equity-Based)

Company: Kefilo

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha)

Commitment: Part-Time (20–25 Hours/Week) | Founding Team | Equity-Based

About Kefilo

Kefilo is building a next-generation NutritionTech company focused on science-backed nutrition, preventive healthcare, AI, food innovation, and intelligent manufacturing.

We are not building just another healthy food delivery company.

Our vision is to build a scalable ecosystem that combines personalized nutrition, standardized food production, contract manufacturing, smart food manufacturing, and technology to transform how India consumes healthy food.

As a Digital Marketing Expert, you will be responsible for building Kefilo's complete digital growth engine—from brand awareness and customer acquisition to retention, automation, and community building.

Key Responsibilities Performance Marketing

• Plan, execute, and optimize campaigns across Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other digital platforms.
• Build scalable customer acquisition strategies for both B2C and B2B segments.
• Continuously optimize CAC, ROAS, CTR, conversion rates, and marketing ROI through data-driven experimentation.
  
  

Marketing Funnels & Automation

• Build end-to-end sales and marketing funnels for the 90-Day Transformation Program, meal subscriptions, corporate wellness, kiosks, and strategic partnerships.
• Implement CRM systems, lead nurturing workflows, WhatsApp automation, email marketing, and customer lifecycle campaigns.
• Improve conversion rates through landing page optimization, A/B testing, and marketing automation.
  
  

Content Distribution & Growth

• Develop and execute content distribution strategies across LinkedIn, Instagram, Facebook, YouTube, WhatsApp, and emerging platforms.
• Support founder-led branding by maximizing the reach and impact of podcasts, videos, customer stories, and educational content.
• Work closely with content creators, designers, nutritionists, and videographers to create high-performing campaigns.
  
  

SEO & Analytics

• Improve organic visibility through SEO, content optimization, blog strategy, and keyword research.
• Build dashboards to monitor marketing performance, attribution, lead quality, customer journeys, and campaign effectiveness.
• Use data and customer insights to continuously improve marketing performance.
  
  

Community Building & Partnerships

• Build and manage online communities around nutrition, fitness, preventive healthcare, and lifestyle transformation.
• Collaborate with influencers, creators, gyms, corporates, colleges, healthcare professionals, and wellness communities to increase brand awareness and customer acquisition.
• Support strategic partnerships that strengthen Kefilo's brand presence.
  
  

AI & Marketing Innovation

• Research and implement AI-powered marketing tools to improve content creation, campaign optimization, customer segmentation, and marketing automation.
• Continuously experiment with new growth channels, acquisition strategies, and digital marketing trends.
  
  

Who Should Apply?

• Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
• 2–6+ years of experience in digital marketing, growth marketing, or performance marketing.
• Strong understanding of customer acquisition, marketing funnels, analytics, automation, and content distribution.
• Entrepreneurial mindset with the ability to take ownership and execute independently.
• Passion for NutritionTech, FoodTech, HealthTech, or consumer brands is preferred.
  
  

Preferred Skills

• Meta Ads Manager
• Google Ads & Google Analytics (GA4)
• LinkedIn Ads
• SEO & SEM
• Marketing Funnels
• CRM & Marketing Automation
• Email & WhatsApp Marketing
• Landing Page Optimization
• Google Tag Manager
• Looker Studio / Power BI
• AI-powered Marketing Tools
• Content Distribution & Growth Marketing
  
  

Immediate Priorities (First 90 Days)

• Build digital marketing funnels for Kefilo's transformation programs and subscription plans.
• Launch and optimize Meta and Google Ads campaigns focused on premium customer acquisition.
• Develop a structured content distribution strategy for founder-led branding.
• Implement CRM, lead nurturing, and marketing automation workflows.
• Build strategic partnerships with influencers, gyms, corporates, colleges, and wellness communities.
• Create dashboards to track campaign performance and continuously improve marketing ROI.
  
  

What You'll Gain

• Become a founding member of an innovative NutritionTech startup.
• Equity ownership with long-term wealth creation potential.
• Work directly with the founder to build the company's marketing and growth strategy.
• Gain hands-on experience in AI-driven marketing, startup growth, branding, and customer acquisition.
• Play a key role in building one of India's most trusted nutrition and wellness brands.
  
  

Equity-Based Opportunity

This is an equity-only founding team role.

There is no fixed salary during the initial bootstrapping phase. Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process Includes

• 3–4 strategic discussions with the founder.
• A 1-month NDA-based collaboration phase to evaluate execution capability, ownership, and long-term alignment.
• Long-term founding team agreement.
• Equity allocation based on contribution, expertise, and commitment.
• A 5-year vesting structure for all core founding members.
  
  

Ideal Candidate Profile

We Are Looking For Someone Who

• Has experience building digital marketing systems and scaling customer acquisition for startups or consumer brands.
• Can independently execute performance marketing, content distribution, marketing automation, and analytics.
• Understands both B2C and B2B marketing strategies.
• Is passionate about building brands from scratch and thrives in an ownership-driven startup environment.
• Bonus if you have experience in NutritionTech, FoodTech, HealthTech, D2C, FMCG, or founder-led brands.
  
  

We're Looking For

We are not looking for someone who simply runs advertisements or manages social media.

We are looking for a founding Digital Marketing Expert who can build Kefilo's complete digital growth engine, create scalable customer acquisition systems, master content distribution, strengthen founder branding, optimize every stage of the marketing funnel, and help establish Kefilo as one of India's leading NutritionTech brands.

Skills: customer acquisition,content distribution,digital marketing