Growth Marketing Manager

Company Description:

Formis Technologies is a UAE-based software consulting company that helps businesses accelerate digital transformation through custom software solutions. We specialize in Custom ERP Solutions, HRMS, Ecommerce Applications, Business Websites, and Custom Software Development for SMEs across the GCC, with plans to expand into the US and Europe.

Our mission is to build scalable, high-quality software that solves real business problems. We combine modern technologies, AI-powered solutions, and strong engineering practices to help organizations streamline operations, improve customer experiences, and drive business growth.

Role Description:

The Growth Marketing Manager is a full-time, remote role based in India, responsible for building and executing the company's end-to-end growth strategy. This is a high ownership role where you will establish the marketing function from the ground up and drive a consistent pipeline of qualified B2B leads.

The role focuses on generating demand for Formis Technologies' software consulting services, including ERP implementation, custom software development, ecommerce solutions, HRMS, and business websites. You will own both inbound and outbound lead generation initiatives, including SEO, content marketing, paid advertising, email marketing, LinkedIn outreach, and marketing automation.

Day-to-day responsibilities include developing and executing digital marketing campaigns, optimizing the company website for conversions, managing Google Ads and LinkedIn campaigns, conducting outbound prospecting using LinkedIn Sales Navigator and Snov.io, creating content and lead generation assets, analyzing campaign performance, and continuously improving marketing ROI. You will work directly with the founder to align marketing initiatives with business objectives and build a predictable sales pipeline.

Qualifications:

• Candidates should possess strong Growth Marketing and B2B Digital Marketing skills with a proven ability to generate qualified leads for software services or technology companies.
• Candidates should have experience developing and executing inbound and outbound demand generation strategies across SEO, Google Ads, LinkedIn Ads, content marketing, email marketing, and social media.
• Candidates should possess Marketing Analytics and Web Analytics skills, with experience using Google Analytics 4, Google Search Console, Google Tag Manager, and other analytics platforms to optimize campaign performance.
• Candidates should have experience using marketing automation, CRM platforms, and lead generation tools. Experience with LinkedIn Sales Navigator and Snov.io is highly preferred.
• Candidates should be comfortable planning and executing outbound prospecting campaigns targeting decision makers in SMEs across the GCC and international markets.
• Experience working in a software development company, ERP implementation partner, IT consulting company, digital agency, or SaaS organization is highly preferred.
• Strong communication, copywriting, and project management skills, along with the ability to work independently in a remote environment, are essential.
• Experience using AI tools such as ChatGPT, Claude, Gemini, or similar to improve marketing productivity and campaign performance is a strong advantage.
• A bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience, is preferred.
• 2 to 5 years of relevant B2B growth or digital marketing experience is preferred.

Success in this role measured by:

• Marketing Qualified Leads (MQLs) generated
• Sales pipeline created through marketing
• Cost per qualified lead
• Website conversion rate
• Organic traffic growth
• Campaign ROI
• Revenue influenced by marketing