Digital Marketing Manager

Digital Marketing Manager Ready to make clicks count? Join a growing fitness and wellness brand where you'll own all things digital and use creativity and data to drive real commercial impact! An exciting opportunity has arisen for an experienced Digital Marketing Manager to lead and optimise digital marketing activity across CRM, website, search and paid performance channels. Reporting to the Head of Marketing, this role is responsible for driving customer acquisition, engagement, conversion and retention through data-led digital marketing strategies and exceptional campaign execution. The Basics: ● Salary: £50-£55k ● Hours: Full-time (40 hours per week) ● Location: Central London (2/3 days in the office) ● Benefits: free classes, discounted services + more! This is a fantastic opportunity to join a growing, customer-focused business where digital marketing plays a central role in commercial success. The successful candidate will have the autonomy to shape lifecycle marketing, enhance the digital customer journey and work collaboratively across the business to deliver impactful campaigns that strengthen brand performance and customer loyalty. The Role: Digital Marketing: Lead and deliver digital marketing activity across CRM, website, paid media and Google channels. Develop and optimise customer acquisition, conversion and retention strategies. Monitor performance, analyse data and implement improvements to maximise ROI. Support the wider marketing strategy through integrated digital campaigns. CRM + Lifecycle Marketing: Own the CRM and lifecycle marketing strategy across email, SMS, app and automation. Build, optimise and report on customer journeys, segmentation and personalised communications. Develop newsletters, automated campaigns and retention initiatives that increase customer lifetime value. Website + Performance: Manage website content and optimisation to improve user experience and conversion. Support SEO, paid search and local search activity alongside agency partners. Deliver landing pages and digital content that support campaigns and commercial objectives. Campaigns + Insights: Plan and execute integrated digital campaigns aligned with business priorities. Track campaign performance and customer behaviour, using insights to inform future activity. Collaborate with internal stakeholders to ensure campaigns are delivered effectively and consistently. The Person: The ideal candidate will have significant hands-on digital marketing experience with strong expertise in CRM, marketing automation, website optimisation and performance marketing. They will be commercially minded, analytical and highly organised, with excellent copywriting and project management skills. Confident working with data, cross-functional stakeholders and external partners, they will thrive in a fast-paced environment and be passionate about delivering exceptional customer experiences through digital marketing. Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process. Department MARKETING Locations Chancery Lane Remote status Hybrid About Jobs In. Fitness Jobs in. Fitness is a revolutionary recruitment and talent agency for the Fitness and Wellbeing industry. We're here to provide you with the opportunities and training you need for a successful and fulfilling career. Whether you are seeking part time work, or a long term role, we have got you covered. The most rewarding of industries, we are here to help and guide you towards your new career, in a space that will fulfil and challenge. You will spend over 30% of your life at work so let us find you a job you love. Founded in 2023