Digital Marketing Manager

At Weetabix, we believe that diverse teams drive better ideas, stronger decisions, and a more inclusive workplace for everyone . We’re committed to building an organisation where people from all walks of life feel they belong—where different voices, experiences, and backgrounds are valued and respected. Closing date: 28th July 2026 Interview process: Two Stage Interview Process Working pattern: We bring everyone together on Weetabix Wednesday – a great opportunity to collaborate, connect and catch up in person. As part of our hybrid approach, you’ll typically spend three days a week in the office, with flexibility built in to support individual needs. We’re happy to make reasonable adjustments throughout the recruitment process—just let us know how we can support you. Weetabix is on an exciting growth journey, and many of the opportunities we are recruiting for are newly created roles. These positions reflect our investment in people, capabilities and innovation as we continue to build for the future. The Recipe (About the Role) As Digital Marketing Manager, you will own the delivery of integrated digital marketing strategies that drive consumer engagement, brand growth, and measurable business performance. Working across social media, influencer marketing, SEO, e-commerce, and paid media, you will ensure digital activity aligns with brand targets while using data, innovation, and emerging technologies—including AI—to enhance effectiveness, optimise investment, and accelerate our digital transformation. Deliver integrated digital campaigns across multiple brands, aligned to overall marketing strategy Own activity across owned, earned, and paid channels, including search engine optimisation, social media, influencer marketing, and e‑commerce platforms Manage agency partners to produce high‑performing, engaging content that exceeds category benchmarks Collaborate with cross‑functional teams to ensure smooth, compliant delivery and a consistent customer experience Use data and insights to optimise performance, maximise return on investment, and guide decision making Track and report on campaign performance, linking digital activity to engagement and commercial outcomes Own influencer partnerships and enhance website visibility through content and search performance improvement The Ingredients (What we need from you) Key Know How: Demonstrated experience in digital marketing within fast-moving consumer goods (FMCG), consumer goods, retail, or agency environments Hands-on delivery across key digital channels, including social media, influencer marketing, search engine optimisation (SEO), paid media, and e-commerce Proven ability to manage external partners and agencies to deliver high-quality, engaging digital campaigns and content Experience using performance and insight tools (e.g. Meta Business Manager, Google Analytics, social listening platforms) Effective stakeholder collaboration, with the ability to work cross-functionally and manage multiple priorities Commercial awareness, including budget management and optimisation of return on investment (ROI) Your Bowl of Perks (Benefits) Competitive salary & Annual Flexible benefits We offer a competitive salary and a comprehensive benefits package designed to support your wellbeing, career, and life outside work. Annual bonus Double-matched pension scheme (up to 12% from us) 25 days annual leave increasing with service Annual Salary review Healthcare plan Discounted Weetabix products To support our employees, we also offer: Continued investment in your personal development We believe in balance, whether it's for family, rest or simply time for you. As well as your holiday entitlement, you can purchase up to 5 days of additional annual leave Access to 24/7 counselling service (via Grocery Aid partnership) The freedom of Flexible Work Opportunities Enhanced Maternity / Paternity / Adoption Leave Additional Time Off for Fertility Treatment and Neonatal Care Working Parents Support Group Fully stocked kitchens filled with our delicious products for you to enjoy To learn more about life at Weetabix, visit our careers page: https://careers.weetabixfoodcompany.co.uk/ Please note: We benchmark roles based on your skills and experience, so we do not advertise fixed salary ranges. Unfortunately, we are unable to provide sponsorship for this position; therefore, we are seeking candidates who do not require sponsorship. We utilise our Preferred Agency Supplier Partners as and when we require additional support #HaveYouHadYourWeetabix