Digital Marketing Manager

Position: Digital Marketing Manager – B2B Financial Services (Currency Management) Reports to: Chief Marketing Officer Location: London, hybrid About MillTech MillTech provides advanced FX and cash management solutions to increase market access, reduce costs and automate manual workflows. With a focus on automation, integration and connectivity, we have pioneered an independent risk management and liquidity solution for fund managers, institutions and global corporates, which is purpose-built to deliver best execution at scale. Our end-to-end operational workflow enables automation, standardisation and cost transparency on all FX transactions and cash movements. A highly secure platform centralises all client FX and cash activities to enhance oversight whilst increasing control, all at no additional costs. It offers quick onboarding routes, multi-bank best execution and hedging management services. Headquartered in London, the world’s largest FX hub, MillTech provides services to clients in the United Kingdom, United States, Canada, Switzerland, Belgium, Denmark, Ireland, Luxembourg, Norway and Liechtenstein. MillTech is authorised and regulated by the UK’s Financial Conduct Authority (FCA FRN 911636) and registered with the USA’s National Futures Association (NFA). Your mission We are seeking an execution-focused, highly analytical Digital Marketing Manager to own and scale our online brand awareness and customer acquisition funnel, closely working with the CMO on multi-channel strategy brand development. In this role, you will be the driving force behind our digital campaigns, bridging the gap between high-level brand strategy, demand generation and technical execution. You will play a vital role in transitioning our paid marketing efforts into a highly collaborative, in-house execution model while closely partnering with our external Digital agency in a strategic direction. The Digital Marketing Manager will also own our organic LinkedIn channel and full Marketing Performance Reporting Suite. Your Responsibilities Paid Campaign In-Housing & Co-Management Hands-on campaign execution: Build, launch, monitor, and optimize paid campaigns within LinkedIn Campaign Manager and Google PPC and Display. Manage list building and account matching for ABM campaigns within LinkedIn in close collaboration with Sales & Sales Analytics. Partner & liase with our external digital agency under a hybrid framework, utilizing their expertise for strategic audits, advanced tracking setups, creative & strategy brainstorming while you own daily operations. Manage the marketing leads pipeline including lead qualification, lead assignment, follow-ups, reactivation campaigns & in-depth lead performance reporting. Build a close working relationship with the internal Sales teams across all verticals & GEOs Fully own our organic Linked Channel & Company page. Build & develop a strong online community amongst our target audience, plan out monthly LI content calendar and write engaging copy to drive page followers & post engagement Website & Conversion Rate Optimization (CRO) Work closely with the SEO Manager to maintain and optimize a high-performing and converting website Funnel Optimization: Continuously A/B test ad creatives, copy, headlines, and user journeys to reduce friction and increase lead conversion rates. Analytics & Reporting: Consolidate data from paid channels and internal reporting systems into clean dashboards to track CAC, pipeline velocity, and marketing ROI for the CMO. Reporting, Data Analytics & Technical Tracking Ownership Full ownership of the existing marketing analytics architecture: unify data across campaign networks, website sessions, brand stats and the sales pipeline. Proactively analyse multi-channel funnel data to identify performance anomalies and opportunities, attribute conversion paths, CPL/C trends, and deliver actionable optimizations to the CMO. Own the setup, auditing, and troubleshooting of tracking infrastructure. Independently diagnose and fix issues related to custom event tracking, broken conversion pixels, cookie consent drops, HubSpot API integration sync errors or website tracking issues. AI Technical Literacy & Philosophy At MillTech we value innovation, efficiency, and technological enablement and are looking for a candidate who understands how to strategically apply AI to enhance their workflow, rather than substitute their core expertise. Proficiency, Not Reliance: You should have hands-on experience using generative AI and machine learning tools to accelerate research, brainstorm campaign concepts, and streamline routine technical workflows. Human-Driven Core Execution: You must possess strong, unassisted marketing, analytical & copy writing skills. How AI effects Marketing performance: In-depth understanding of how AI influences today’s Marketing stack, the power of AIO and how it has changed customers’ behaviour and information gathering. What we offer in return: Our commitment is to help you flourish in this role, through support with your professional development, opportunities to be involved in key projects, and exposure to challenges that you may not be offered in a larger organisation. We will provide: A competitive salary with annual reviews; 25 days’ paid annual leave plus an additional day per year of service; Excellent staff development and training opportunities; Flexible working arrangements including remote working; Medical insurance; Dental insurance; EV Scheme and Cycle to work scheme; Enhanced maternity and paternity leave; 1 day off for charity work per quarter and many other benefits! How to apply? At MillTech we believe that diversity and inclusion are essential for fostering innovation and building a strong, supportive work environment. We are committed to embedding the best equality and diversity practices into all our activities, making us an inclusive, welcoming, and exciting place to work. We would welcome candidates from all backgrounds and experiences. We would love to hear from you if you think that you’re a good fit for this role. To apply you should upload your CV. One of the team will then be in touch with you to discuss the next steps.