Digital Marketing Manager

Join Hüga Collective as our Growth & Content Marketing Lead (Full-time, Remote)

We make cozy, lightings inspired by the Danish philosophy of hygge. Behind every lamp is a simple mission: help people turn their homes into places that feel warm, calm, and truly theirs.

We're a small, fast-moving team, and we're looking for the person who will build the foundation of how Hüga shows up across digital. You'll be the first full time employee working directly with the founder from day one to shape the brand's vision and set the strategy for years to come.

The three pillars you'll work on

1. Paid media and creators

Own our content strategy for paid socials and build creator programs that bring the brand to life through partnerships and UGC.

2. Social media

Lead content strategy and storytelling across our social channels, with a strong eye for design and aesthetics.

3. Email and retention

Shape the full customer lifecycle, from first touchpoint to loyal repeat customer.

You'll set the monthly strategy, then guide a team of contractors who execute it. You'll also help plan and run our photo and video shoots locally.

What you bring

• Fluency in English is a must
• A strong background in content strategy (a must)
• Experience working in and managing a team or contractors (a must)
• Hands-on experience in paid socials (strongly preferred), ideally including creator or influencer programs. This is not a media buyer role, but this person will work directly with the founder to idea and execute content for paid socials.
• Experience across email/retention and socials
• Real fluency with AI tools, such as Claude, ChatGPT, and image and video generation tools, used in your daily workflow
• A great eye for aesthetics, design, and brand messaging
• Agency experience is valued
• 3+ years of experience
• A team-player mindset and genuine interest in mission-driven brands

Why this role

• Real ownership, with a seat at the table from day one
• Build the foundation rather than inherit someone else's
• Room to grow as the brand grows
• Work on a product people love, for a brand with a clear point of view

Details

• Full-time, based in Bali preferred but flexible