Digital Marketing Manager

Join Hüga Collective as our Growth Marketing Manager (Full-time, Remote)

We make cozy, lightings inspired by the Danish philosophy of hygge. Behind every lamp is a simple mission: help people turn their homes into places that feel warm, calm, and truly theirs.

We're a small, fast-moving team, and we're looking for the person who will build the foundation of how Hüga shows up across digital. You'll be the first full time employee working directly with the founder from day one to shape the brand's vision and set the strategy for years to come.

*To be considered, candidates should have direct experience working in digital marketing for an e-commerce brand, covering the responsibilities outlined below. We're looking for a specific skill set, so we encourage only those with this background to apply. Thank you for your interest!*

The 5 pillars you'll work on:

Content calendar & strategy (25%). Own the content calendar across IG, TikTok, Facebook, YouTube, and Pinterest. Ship consistent daily content and drive one serious viral attempt per week. The right person for this role is excited about content and invested in translating our brand story through social media.

Creator & affiliate marketing (25%). Set the foundation of our creators program. Strategize and manage the programs (gifting, UGC, whitelisting decisions) Recruit and vet creators, negotiate within set guardrails, and tie creator investments to attributable revenue.

Meta ads — strategy, budget & optimization (25%). You will work closely with the founder to support paid media initiatives: campaign structure, creative concepts and testing, and reporting. Direct the creative pipeline — brief and delegate ad creatives to the social/video team — and coordinate with our CRO agency on landing-page and conversion improvements. Ads should be the first thing that runs and the last thing that breaks.

Team & creative management (15%). Directly manage our designer and video editor: assign priorities in task trackers, review and approve videos and captions, and keep the content pipeline unblocked. Maintain a clear scorecard (task timeliness, content turnaround, output KPIs) and keep work visible without constant follow-ups.

Email marketing (10%). Own lifecycle and campaign email — welcome, cart recovery, and promotional flows — as a measured revenue channel, coordinating tightly with affiliate/CRM code policy. Coordinate campaign sends with our Email marketing agency.

What you bring

• Fluency in English is a must
• A strong background in content strategy (a must)
• Experience working in and managing a team or contractors (a must)
• Hands-on experience in paid socials (strongly preferred), ideally including creator or influencer programs. This is not a media buyer role, but this person will work directly with the founder to idea and execute content for paid socials.
• Experience running a content operation for a DTC/e-commerce or lifestyle brand — you understand short-form (TikTok/Reels), what makes content convert, and how to make "viral attempts" systematically.
• Track record managing creators and affiliates (Aspire/Awin or equivalent) and tying that spend to revenue.
• Experience managing people and agencies remotely and async — clear written communication, dependable EOD reporting, and disciplined use of a PM tool.
• Email marketing fluency (Klaviyo or similar).
• Bias to action and comfort in a small, fast, resource-conscious team where you both set strategy and execute it.
• Experience across email/retention and socials
• Real fluency with AI tools, such as Claude, ChatGPT, and image and video generation tools, used in your daily workflow
• A great eye for aesthetics, design, and brand messaging
• Agency experience is valued
• 4+ years of experience
• A team-player mindset and genuine interest in mission-driven brands

Why this role

• Real ownership, with a seat at the table from day one
• Build the foundation rather than inherit someone else's
• Room to grow as the brand grows
• Work on a product people love, for a brand with a clear point of view

Details

• Full-time
• Report directly to the Founder
• Location: Remote, based in Bali preferred but flexible (must maintain reliable overlap and daily EOD reporting)
• Primary success metric: Sustained month-over-month revenue growth, with paid performance protected and organic conversion improving.