UNIQLO
is a leading brand of th
e
Fast Retaili
ng
Group, one of the largest apparel retailers in the world.
UNIQLO
respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price
.
We are currently recruiting a
Digital Marketing Manager for the
Netherlands
with an
additional
focus
on
Martech Optimisation
for Europe.
This role will be based in
Amsterdam
b
ut
sit within the wider European Digital Marketing team, and so there will be frequent travel to London and other EU locations. You will be reporting into the Head of Digital Marketing for Europe and working closely with the Dutch Brand and PR teams, EU and Global IT/Data teams, Global HQ, digital agencies and Site Operations teams at an EU and global level.
This is an opportunity for someone with both strong Digital Marketing and
M
arTech
experience to take ownership of
digital
marketing for the Dutch market while leading technical marketing operations
, attribution,
reporting
and measurement infrastructure at EU level. This dual-focus role combines hands-on channel management with attribution, tracking, data integration and dashboarding
expertise
to help drive e-commerce growth, new customer
acquisition
and omni-channel performance across Europe.
What you will
be responsible for
:
Own
ing
end-to-end digital performance marketing for the Netherlands across PPC, Paid Social, Affiliates, SEO and Display, driving traffic, revenue, new customer
acquisition
and return on investment.
Plan
ning
,
execut
ing
and optimis
ing
full-funnel campaigns across awareness,
consideration
and conversion, ensuring alignment with local market priorities and omni-channel customer journeys.
Partner
ing
closely with Dutch Brand and PR teams, digital
agencies
and internal stakeholders to deliver strong local market execution and continuous performance improvement.
Lead
ing
EU-level marketing measurement and attribution frameworks, including tracking governance, dashboards, tagging, data quality, feed
management
and performance reporting infrastructure.
Collaborat
ing
with EU and Global IT/Data teams on integrations, data pipelines, automation and
martech
stack improvements to enable
accurate
measurement and efficient campaign operations.
Act
ing
as the bridge between marketing and technical teams, translating business needs into technical
requirements
and ensuring GDPR-compliant, privacy-first approaches across EU markets.
Identifying
opportunities to improve digital performance through testing, analytics,
automation
and innovation, while staying ahead of platform developments and industry trends.
Skills, Experience and Attributes:
5–7 years’ proven experience in digital or performance marketing with hands-on ownership of paid channels, ideally within retail,
fashion
or e-commerce environments.
Strong technical marketing
expertise
, including experience with Google Tag Manager,
Big Query,
GA4, attribution platforms,
server-side, pixels, event architecture, data layers,
dashboarding tools
(Funnel.io, Data Studio, etc)
and product feed management.
Demonstrated experience building and improving measurement infrastructure, including attribution models, event tracking, data layers,
dashboards
and marketing data pipelines.
Confide
nt
working cross-functionally with IT and Data teams on technical implementations, integrations and automation, with a solid understanding of structured data, tagging and measurement concepts
-
you are not necessarily a developer, but you understand code and can work with structured data formats (JSON), basic SQL, and scripting concepts
Good understanding of GDPR-compliant tracking, consent
management
and privacy-first measurement approaches across European markets.
Strong analytical mindset with the ability to turn data into actionable insight, optimise performance and drive measurable business results.
Fluent
in both Dutch and
English is essential
for local market ownership and stakeholder collaboration.
Passion for working at the intersection of data, marketing technology, and automation; genuine interest in e-commerce, digital marketing innovation, and technical problem-solving
Excellent communication, stakeholder
management
and project management skills, with the ability to manage multiple priorities in a fast-paced, international environment.
What we offer
:
Competitive Salary
Performance-based bonus scheme
Global profit share scheme
25 days Annual Leave + Holiday Allowance
30% staff Discount
Private Pension Scheme
Lunch and Commuting Allowance
Hybrid working model: 2 days remote, 3 days office-based
Volunteer Day – Twice a year
Commitment to Inclusion and Data Protection
UNIQLO
is an inclusive employer, and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation,
disability
or other characteristics.
We are dedicated to safeguarding your privacy and personal information; please refer to
our
privacy policy
for details on our recruitment process.
Recruitment Security Notice
All official
UNIQLO
job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the
HeyJobs
platform.
UNIQLO
takes recruitment security seriously and is committed to protecting the process from misuse. Stay alert and apply only through verified sources
.
#LI-HYBRID
#LI-POST