Digital Marketing & Property Research/Lead Specialist

Position : Digital Marketing & Property Research/Lead Specialist Salary : PHP 95,000 - 107,000/month Working Hours & Conditions : Aligned with Australian hours; full-time (remote) Holidays : AU Holidays ABOUT THE COMPANY : The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors. As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility. OVERVIEW : The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts. This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out RESPONSIBILITIES : Digital Presence & Brand Setup (Initial Focus) Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates) Establish and manage social media profiles (LinkedIn, Facebook, Instagram) Ensure consistent branding and messaging across all digital channels Lead Generation & Property Research Source and scrape leads from platforms such as Property Guru Identify potential property opportunities, owners, and agents Build and maintain a structured lead database Support outbound targeting strategies within the Christchurch market Email Marketing & Agent Outreach Develop and execute monthly email campaigns targeting Christchurch-based agents Create engaging content relevant to market activity and opportunities Manage email lists and campaign performance Social Media & Content Management Plan and execute regular social media content Share property insights, listings, and market updates Align content with lead generation and brand-building goals Website & Content Management Maintain and update website content (listings, blogs, insights) Ensure website is optimised for lead capture and user experience Support basic SEO initiatives Market Research & Insights Monitor the Christchurch property market (residential and commercial) Provide regular insights on: Market trends Pricing movements Investment opportunities Support the business with a “market pulse” view to inform decisions QUALIFICATIONS : Direct experience in the New Zealand property industry (real estate, property management, development, or investment) Strong understanding of NZ property platforms (e.g., Property Guru) Experience in digital marketing, lead generation, or social media management Ability to build and manage a website (Shopify, WordPress, Webflow, or similar) Strong written and verbal communication skills (for email campaigns and content creation) Highly organised and able to work independently PREFERRED SKILLS (nice to have): Experience working with Christchurch property market Familiarity with commercial property Basic SEO and analytics knowledge Experience with CRM systems or lead management tools WORK STRUCTURE: Flexible / remote-friendly role Part-time or contract engagement Opportunity to grow into a larger role as the business scales WHY JOIN? Opportunity to build a property brand from the ground up Work directly with a growing Christchurch-based business High level of ownership and autonomy Combine property expertise with digital marketing Long-term growth potential as the portfolio expands IDEAL CANDIDATE PROFILE : This role is ideal for someone who: Has hands-on NZ property experience and understands the market Enjoys both marketing and research-driven work Is comfortable building systems and processes from scratch Can operate independently and take initiative Wants to play a key role in growing a property-focused business