Digital Marketing Specialist

Apply Description Position Description This is a hands-on role for an execution-focused, data-driven Digital Marketing Specialist who excels at turning marketing strategy into live campaigns that generate measurable pipeline. In this position, you will play a key part in supporting Magna5’s digital demand generation efforts. Reporting to the Marketing Manager, you will focus on the digital inbound prospect journey, guiding users from their first click to lead capture. You will collaborate with three other marketing specialists, each with a dedicated area of focus. Within this lean team structure, your domain will be driving paid media execution, building conversion-focused landing pages and web content, deploying email nurtures, and executing webinar operations. Magna5 operates in the fast-moving B2B cybersecurity and managed services space, helping organizations transform the way they work. This is a growth-oriented role for a marketer who understands how digital campaigns, strong messaging, automation, and clean execution can support revenue growth in a complex B2B sales environment. Requirements Core Responsibilities: • Marketing Automation: Work within our HubSpot instance to build targeted email campaigns, segment lists, and execute nurture workflows. • Paid Media: Partner with our consultant to track and guide Google Ads performance. Build, launch, and monitor paid social campaigns (LinkedIn, Reddit), making data-driven adjustments based on performance. • Website, SEO, and AEO: Collaborate with the marketing team and our developer to update website content, build landing pages, and support the execution of our SEO and AEO/GEO strategies. • Digital Events: Support digital event execution for webinars and virtual events, including platform setup, registration support, speaker coordination, promotional emails, and lead tracking. • Content: Draft compelling B2B copy for digital channels using SME briefs, AI tools, and interviews with internal subject matter experts. • Sales Enablement: Assist in the creation, formatting, and updating of sales collateral (e.g., slide decks, one-pagers, digital collateral). • Reporting: Monitor and report on campaign performance, including cost-per-lead, conversion rates, and email engagement, recommending improvements based on the data. What You Bring to the Team: Required • 4+ years of experience in B2B digital marketing, demand generation, campaign execution, or a related marketing role. • Experience setting up and running paid digital campaigns, specifically in LinkedIn (Google Ads and Reddit Ads are a plus). • Experience building emails, lists, and nurture workflows in HubSpot or a similar marketing automation platform. • Experience making website content updates. WordPress and Elementor experience is preferred. • Strong B2B copywriting skills with the ability to translate technical services into clear marketing messaging. • Working knowledge of SEO, landing page optimization, and conversion rate optimization. • Strong organizational skills with the ability to manage multiple campaigns and collaborate effectively within a team. • Ability to use AI tools to support content drafting, research, and campaign optimization, while adhering to company brand standards and data privacy guidelines. Preferred • Experience in the Managed Services Provider, IT services, cybersecurity, cloud, or broader B2B technology space. • Experience formatting visually polished collateral using tools like PowerPoint, Adobe InDesign, and Canva. • Experience supporting webinars, virtual events, or digital event platforms. • Familiarity with emerging search trends like AEO/GEO (Answer Engine Optimization). What We Do: Magna5 exists to help organizations secure and transform the way they work. As a trusted managed services provider, we bring together cybersecurity, managed IT, cloud, network management, and data backup and disaster recovery under one roof: all fully managed by our team of experts 24/7/365. Our goal is simple: to help our customers succeed by acting as a trusted advisor and an extension of their team. Magna5’s values guide how we work every day: win together, respond fast, earn trust, stay transparent, and think ahead. These values shape how we collaborate with customers and one another, solve problems, communicate clearly, and stay focused on what’s next. Work Perks: • Primarily work from home in a remote position, with occasional travel.? • Paid time off includes paid holidays and floating holidays. • Bonus potential based on individual and company performance. • Highly competitive and flexible medical, dental, and vision benefits plans. • 401(k) with generous employer match. • Tailored life and disability insurance plans