Digital Marketing Specialist

Location: Open

Hours Schedule: 20 hours per week (Flexible, Part-Time)

Time Zone: Central Time (US)

About Company and Role

The client is a premier residential real estate professional with over 23 years of deep experience in the Houston, Texas market. As the local Houston real estate market transitions into a buyer’s market with high inventory, the client is evolving their brokerage, shifting from corporate relocation referrals to organic, local lead generation and direct relationship farming.

We are seeking a proactive Client Care Coordinator / Marketing & Operations Virtual Assistant to serve as a trusted right-hand partner. This role balances creative marketing with business systemization. On the marketing side, the client values authenticity, behind-the-scenes content, and organic engagement over polished, stock-heavy materials. On the operational side, you will help build scalable backend systems, manage client relationship workflows, and ensure no lead or relationship falls through the cracks.

If you are a self-starter who thrives on creating structure, driving social media strategy, and taking ownership of business workflows, this role is for you.

Key Responsibilities

Strategic Lead Generation & Social Media

• Content Creation & Scheduling: Produce and post 2–3 authentic social media pieces (reels, talking-head videos, B-roll, posts) weekly using cell phone footage and organic, behind-the-scenes material.
• Audience Research & Targeting: Segment buyer/seller profiles (e.g., first-time home buyers, investors, local moves) to tailor messaging and execute local farming strategies.
• Video & Asset Editing: Perform basic video editing, captioning, and graphic assembly for social channels and direct marketing.
• Google Business Profile & Web Platforms: Maintain and optimize the Google Business Profile; build listing websites and marketing templates using tools like CribFlyer.
• Direct Marketing Campaigns: Personalize and distribute quarterly newsletters, direct mail postcards, and customized print/digital magazines (e.g., ReminderMedia).
• Canva usage to edit existing templates.
• Ability to tailor a GoDaddy webpage through Canva.

Client Relationship Management (CRM) & Operations

• Database & CRM Maintenance: Keep the CRM updated, organized, and running smoothly.
• Client Nurture Workflows: Execute systematic, high-touch client follow-up campaigns for birthdays, home purchase anniversaries, children's milestones, and seasonal check-ins.
• Automations & Email Marketing: Build, maintain, and optimize automated email sequences using FloDesk.
• Systemization & Workflow Optimization: Create order around repetitive tasks, build standard operating procedures (SOPs), and streamline backend operations.
• General Administrative Support: Organize digital files, support listing launch preparations, manage client appreciation gifts, and track ongoing operational projects.

Must-Have Qualifications

• Professional Experience: 3–5+ years of combined experience in digital marketing, social media content creation, lead generation, or operational virtual assistance.
• Communication Skills: Advanced verbal and written English fluency with strong copywriting abilities.
• Marketing Fundamentals: Solid grasp of marketing funnels, audience segmentation, and ideal client profile (ICP) targeting.
• Technical & Creative Aptitude: Hands-on experience with video editing, social media management, content planning, and CRM platforms.
• Proactive Mindset: Self-motivated, assertive, and comfortable taking ownership of projects and pitching strategic recommendations rather than just taking orders.
• Remote Readiness: Stable high-speed internet and a reliable laptop/computer.

Nice-to-Have Qualifications

• Direct experience in residential real estate, property marketing, or B2C sales.
• Familiarity with Gary Vee-style organic marketing strategies or green-screen/talking-head video formats.
• Hands-on experience with real estate marketing software (e.g., FloDesk, CribFlyer, Canva, Google Business Profile).
• Knowledge of the Houston, Texas local market or US suburban real estate dynamics.
• Experience setting up workflow automations and standardizing operational processes.
• Outspoken in their communication style.
• Knowledge of Google form/Google Sheets, overall Google Workspace.