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PA

Digital Marketing Specialist

Path Accountants
Posted 2 hours ago
🇪🇬Egypt🏢Hybrid📁Marketing
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Company Description

Path Accountants provides specialized accountancy and tax services to small and medium-sized enterprises and self-employed professionals. The firm supports clients with accurate financial reporting, tax compliance, and advisory services that help them manage and grow their businesses. Path Accountants focuses on clear, reliable guidance tailored to the needs of smaller organizations and independent professionals. Team members work closely with clients to build trust and deliver practical solutions that support long-term financial health. The company values professionalism, integrity, and client-focused service.


Role Description

The Marketing Specialist role is a full-time hybrid position based in Cairo, Egypt, with flexibility for some work from home. The Marketing Specialist will plan and execute marketing campaigns to promote Path Accountants’ services to SMEs and self-employed clients, using both digital and offline channels. Day-to-day responsibilities include conducting market research, developing and implementing marketing strategies, generating leads, and monitoring campaign performance. The role also involves creating marketing materials, supporting client communication initiatives, and ensuring consistent brand messaging across all touchpoints. The Marketing Specialist will work closely with internal stakeholders to identify growth opportunities and improve client engagement.


What you'll do

  • Run and optimise Google Ads (Search and Performance Max): keywords, negatives, ad copy, landing page alignment, budget pacing
  • Own the website: service and location landing pages, content updates, forms, page speed, conversion tracking
  • SEO: on-page and technical basics, local SEO, Google Business Profile, review generation
  • Write clear, UK-appropriate copy for landing pages, articles, emails and social posts
  • Set up and maintain measurement: GA4, Search Console, conversion goals, call tracking, and a simple weekly lead-source report
  • Test LinkedIn and Meta ads where they make sense
  • Report on cost per enquiry and cost per new client - not impressions


Qualifications

  • 2+ years personally managing paid search accounts & SEO
  • Strong knowledge of GA4, Search Console, and WordPress or a similar CMS
  • Marketing experience in professional services (e.g. accountancy, legal, consultancy)
  • English C1 level

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