Digital Marketing Specialist

Company Description Digika Media Karsa is an integrated advertising and media agency focused on driving measurable brand success through digital channels. The company combines creativity, technology, and data insights to craft digital marketing solutions that connect effectively with target audiences. Beyond building brand awareness, Digika Media Karsa emphasizes campaign optimization for conversions and strong Return on Investment (ROI). With a performance-driven approach, the agency supports brands in navigating the evolving digital media landscape and achieving sustainable growth.

Role Description The Digital Marketing Specialist is a full-time, remote role, our company is based in Jakarta, Indonesia. This position is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, and display to meet client objectives. Day-to-day tasks include managing social media accounts, developing content calendars, coordinating online advertising campaigns, monitoring performance metrics, and preparing regular performance reports. The specialist will analyze web and campaign data to refine strategies, collaborate with creative and account teams, and ensure campaigns align with brand guidelines and performance targets. The role also involves staying current with digital marketing trends and recommending new tactics and tools to enhance campaign effectiveness.

Qualifications

• Strong skills with minimum 2 years experience in Digital Marketing and Online Marketing, with experience planning and executing multi-channel campaigns.
• Proficiency in Social Media Marketing, including content scheduling, community management, and campaign optimization.
• Ability to work with Web Analytics tools and interpret performance data to inform campaign improvements.
• Excellent Communication skills, both written and verbal, for collaborating with internal teams and presenting results to clients.
• Relevant experience in an agency or digital marketing environment, preferably in performance-driven campaigns.
• Familiarity with major advertising platforms (e.g., Meta Ads, Google Ads) and basic SEO/SEM concepts.
• Strong organizational and time-management abilities, with attention to detail and comfort handling multiple projects.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.