Product Marketing Specialist (GTM & Partnerships)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production. Role Summary: Marketing Specialist at Maker Lab (ID) leads GTM strategy, brand activations, and multi-channel digital campaigns for consumer & AI apps. The role drives local product adoption, user growth, and brand awareness via experiential events and requires 3+ years of tech or agency marketing experience. Role: Product & GTM Marketing: Own the complete Go-to-Market lifecycle for consumer app features within the Indonesian market. Design and execute data-backed launch playbooks that move users from initial trial to sustainable, daily habit loops. Data Analysis & Retention Optimisation: Utilise marketing analytics, experimentation frameworks, and data queries (SQL) to analyse large behavioural datasets. Diagnose user journey friction, monitor prompt drop-off rates, and implement A/B testing variables to optimise app retention metrics. Strategic Marketing Partnerships: Identify, negotiate, and scale co-marketing programs and joint growth initiatives with digital-first partners (e.g., developers, e-wallets, or digital merchants) to expand the app ecosystem footprint and user base. Insight-Led Planning: Conduct essential research into user behaviour, market intelligence, and competitive movements to establish a clear positioning strategy for regional and local execution. Cross-Functional Leadership: Partner seamlessly with global product teams, communications, and regional marketing leads to coordinate deliverables and hold your ground on localised strategy decisions. You: BA/BS degree or equivalent experience 3+ years of experience in product marketing, growth marketing, or digital marketing within a digital-first consumer app environment. Demonstrate experience assisting with multi-channel marketing campaigns from initial planning through to post-campaign reporting. Show familiarity with standard marketing analytics tools and an ability to use data to justify campaign recommendations. Possess experience supporting partnership discussions and executing day-to-day deliverables for external co-marketing programs. Adapt quickly to shifting project priorities and thrive in a fast-paced team environment. Exceptional verbal and written English, and fluent in Bahasa Indonesia, with strong communication and presentation skills to effectively engage with the local market. Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.