Digital Marketing Specialist

About Piktochart: Piktochart is a web-based graphic design platform that empowers users to create professional-grade visuals, including infographics, presentations, and videos, without the need for extensive design experience. Founded in 2011, Piktochart has grown into a global team of developers, designers, marketers, and support staff dedicated to building the best visual storytelling tool on the internet. Location: Hybrid - UK (up to 3 days a week) Job Overview: We're looking for a Digital Marketing Specialist with 2–3 years of experience to join our growing marketing team. This is a generalist role suited for someone who enjoys working across multiple digital channels—from content creation and social media to SEO, email marketing, and paid advertising. You'll help execute campaigns, analyze performance, and contribute to driving growth across the business. What Your Work Will Entail: Create and manage content across blogs, landing pages, and other marketing channels. Plan and execute organic social media campaigns. Support SEO initiatives, including keyword research and on-page optimization. Build and optimize email marketing campaigns and customer journeys. Launch, monitor, and optimize paid advertising campaigns across platforms such as Google Ads and Meta. Track campaign performance, analyze key metrics, and provide recommendations for improvement. Collaborate with cross-functional teams on marketing initiatives and product launches. Stay up to date with digital marketing trends and best practices. What You Bring To This Role: 2–3 years of experience in a digital marketing or growth marketing role. Hands-on experience with: Content Marketing Social Media Marketing SEO Email Marketing Paid Advertising Strong written communication and copywriting skills. Analytical mindset with experience measuring campaign performance. Ability to manage multiple projects in a fast-paced environment. Self-motivated, organized, and comfortable working remotely. Experience with Google Analytics, marketing automation tools, or CMS platforms is a plus. Learn More About Piktochart: Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include: Commit to Excellence – We believe in delivering high-quality work and continuous improvement. User-Focused Problem Solving – Every line of code should contribute to solving a real problem for our users. Team Collaboration – We work better together, valuing input from every team member. Growth Mindset – We embrace challenges as opportunities to learn and grow.