E-commerce & Digital Marketing Specialist

E-commerce & Digital Marketing Specialist E-commerce & Digital Marketing Specialist Are you an experienced e-commerce professional who has built and grown Shopify stores from the ground up rather than simply managed client accounts? We're looking for a hands-on E-commerce & Digital Marketing Specialist to take ownership of our direct to consumer online stores. This isn't an agency role it's an opportunity to grow and optimise an in-house retail brand, making commercial decisions that directly impact sales and profitability. If you thrive on trading performance, launching new initiatives and using data to drive growth, we'd love to hear from you. The Role You'll take ownership of our Shopify stores, balancing day-to-day trading with customer acquisition. Approximately 50% of your time will be focused on managing and optimising the online stores, with the remaining 50% dedicated to driving traffic through paid media and developing new acquisition channels. Working within a small, collaborative team, you'll have genuine ownership of the e-commerce function and the freedom to make decisions that deliver measurable results. Key Responsibilities Own and optimise our Shopify stores, ensuring an excellent customer experience. Manage the commercial performance of the online business, including revenue, conversion rate, average order value (AOV) and promotional activity. Plan and execute merchandising strategies to maximise online sales. Build, manage and optimise paid social campaigns across Meta and TikTok, including creative testing and performance analysis. Manage Google Ads, Shopping campaigns, Merchant Center and product feeds. Use GA4 and performance reporting to identify opportunities and make data-led decisions. Support the launch and growth of new digital sales channels. Collaborate with internal teams on creative, campaigns and website improvements. What We're Looking For We're looking for someone who has genuinely run an e-commerce business rather than simply supported clients from an agency. Essential Experience Hands-on Shopify experience, including building, launching or significantly developing Shopify stores. Strong commercial understanding with experience owning trading metrics including revenue, conversion rate, AOV, promotions and merchandising. Proven expertise in paid social across Meta and TikTok, with experience in creative testing and campaign optimisation. Strong knowledge of Google Ads, Shopping campaigns, Merchant Center and product feed management. Confident using GA4 and reporting tools to make commercial decisions based on performance data. Experience working in an in-house e-commerce environment with end-to-end ownership. Desirable Experience Email marketing and customer lifecycle experience using Klaviyo or similar platforms. Content creation and creative campaign development. Experience working within a small, agile team where you've taken ownership across multiple areas of the digital journey. Why Join Us? This is a fantastic opportunity to make a genuine impact within a growing business. You'll have the autonomy to shape our digital strategy, influence commercial performance and play a key role in the continued growth of our online brand. If you're a commercially minded e-commerce specialist who enjoys rolling up your sleeves and making things happen, we'd love to hear from you. Department Digital Marketing Specialist Locations Belfast, Northern Ireland Remote status Fully Remote About Whytematter We are Whytematter – like white matter in your brain, we make connections. We affect and develop learning and business function and we coordinate communication between different business departments and positions, to develop and deliver your solution; whether you are a Business requiring our support or a candidate looking to make a change in your career. Whytematter are award winning experts supporting some of the leading Marketing Communication and Digital Marketing companies in the UK and the Island of Ireland. Weather its a PPC Guru or a PR Expert we got you covered.