Digital Marketing Specialist

Job Title: Digital Performance Specialist

Paterson Level: B5

Occupational Level: Skilled Technical & Academically Qualifi ed Workers

Job Family: Marketing (Strategy & Performance)

Reporting to: Head of Digital Performance Marketing

Location: Cape Town, South Africa / Remote

Squad Classifi cation: Hybrid/Remote

Employment Type: Full-time

Reporting Structure

• Reports to: Head of Digital Performance Marketing

• Direct Reports: None — individual contributor role

• Matrix Relationships: Works closely with Account Management, CRM, channel specialists, Content, Design, Development, Client Success, and Operations teams

Minimum Qualifications: Degree or diploma in Marketing, Business, Digital Media, or a related fi eld (or equivalent practical experience)

Minimum Experience: 3–5 years' experience in performance marketing, digital strategy, or e-commerce, ideally within an agency environment

Knowledge, Skills & Abilities

• Strong expertise in performance marketing, funnel optimisation, and e-commerce strategy

• Advanced analytical and insight-generation skills

• Excellent client communication and presentation skills

• Commercial acumen and a track record of improving client profi tability

• Confi dence with structured reporting frameworks including the 3W methodology

• Solid understanding of paid media — Meta Ads Manager, Google Ads, and TikTok

• Workable knowledge of CRM and email marketing platforms (e.g. Klaviyo, Mailchimp, HubSpot)

• Highly organised, detail-oriented, and performance-driven

About the Role

As Digital Performance Specialist, you'll sit at the heart of how eComplete drives results for its clients — translating strategic direction into actionable initiatives and applying the Performance DNA methodology across performance marketing, funnel optimisation, e-commerce, and sales. You'll work closely with channel owners, Account Managers, and the Head of Digital Performance Marketing, turning data into insight and insight into commercially viable recommendations that clients can act on.

This is a multi-disciplinary role that spans paid media, CRM, campaign optimisation, and performance reporting. It requires both the ability to set strategic direction and the executional capability to implement and manage campaigns directly. The ideal candidate is commercially minded, data-driven, and client-focused — rigorous, curious, and results-oriented in every engagement.

Key Responsibilities & Deliverables

Performance Strategy & Client Management

• Own lower-funnel performance across performance marketing, website and funnel optimisation, e-commerce, and sales — driving toward ≥90% of client KPIs achieved monthly.

• Shape monthly briefs that are strategically aligned, viable, and measurable against forecasted outcomes.

• Work closely with clients to ensure briefs are viable against agreed KPIs and commercial objectives.

• Proactively guide clients and Account Managers on ways to improve results, identifying opportunities and risks ahead of time.

• Champion the Performance DNA methodology across every client account, ensuring consistency and commercial rigour.

• Deliver a minimum R4.00 ROAS across the Paid Social client portfolio, or the ROAS target outlined in the client forecast alongside supporting KPIs.

Reporting, Tracking & Analysis

• Lead reporting and insights using the 3W framework — What happened, Why it happened, and What will be done next — with clear client-side and agency-side recommendations.

• Drive recommendation quality, maintaining an 80–90% approval rate and supporting failed KPIs with clear recovery plans.

• Analyse campaign data and provide actionable, insight-led recommendations that drive measurable improvement.

• Run a structured weekly and monthly reporting cadence across all assigned client accounts.

• Maintain accurate performance tracking across all client campaigns and channels.

Paid Media Campaign Management

• Manage paid media campaign planning, setup, and implementation across Meta, Google, TikTok, and other relevant platforms.

• Drive innovation in paid advertising approaches, testing new formats, audiences, and optimisation strategies.

• Monitor campaign performance daily and make proactive adjustments to improve delivery against KPIs.

• Manage campaign budgets effectively, ensuring spend is allocated to the highest-performing channels and audiences.

Briefing & Planning Quality

• Ensure monthly briefs are strategically aligned, commercially sound, and measurable against forecasted outcomes.

• Attend relevant client meetings where strategic input, reporting insights, or performance recommendations are required.

• Present performance insights and recovery plans clearly to internal stakeholders and clients.

• Support Account Managers with commercially sound recommendations that strengthen client relationships and account performance.

CRM & Email Marketing

• Support the planning and execution of CRM and email marketing campaigns as part of the integrated performance offering.

• Contribute to newsletter management and lifecycle marketing initiatives for relevant clients.

• Ensure CRM activities are aligned with broader campaign strategy and client growth objectives.

Campaign Optimisation & Client Growth

• Identify and execute optimisation opportunities across paid, CRM, and organic channels to improve overall campaign performance.

• Contribute to client growth initiatives by identifying new channels, audiences, or strategies that support revenue targets.

• Collaborate with channel specialists, creative, account management, content, design, and development teams to ensure campaigns are executable, measurable, and on brief.

Key Performance Indicators

1. Performance Delivery

• Support the achievement of ≥90% of agreed client KPIs monthly through strategic recommendations, performance analysis, briefing quality, and collaboration with channel owners.

• Deliver minimum R4.00 ROAS across the Paid Social portfolio, or client-specific forecast targets.

• Support failed KPIs with clear, actionable recovery plans delivered within the reporting period.

2. Briefing & Planning Quality

• Shape monthly briefs that are strategically aligned, viable, and measurable against forecasted outcomes.

• Maintain full alignment with the Performance DNA methodology across every account.

3. Reporting & Insight Generation

• Lead reporting using the 3W framework consistently across all client accounts.

• Maintain an 80–90% recommendation approval rate.

• Deliver weekly and monthly reporting cadence with actionable, data-backed insights.

4. Commercial Impact

• Demonstrate a consistent track record of improving client profitability through recommendations and optimisation.

• Turn data into insight and insight into commercially viable, actionable recommendations that clients implement.

5. Client & Stakeholder Communication

• Maintain strong, clear communication with channel owners, Account Managers, and clients.

• Deliver confident, well-structured client presentations and performance reviews.

Skills & Competencies

• Strong expertise in performance marketing, funnel optimisation, and e-commerce strategy

• Advanced analytical skills — able to interpret data and turn it into decisions, not just dashboards

• Excellent client communication and presentation skills

• Commercial acumen with a track record of improving client profitability

• Confidence with reporting frameworks and insight-generation methodologies

• Data-driven and analytically rigorous

• Results-oriented with a strong accountability mindset

• Client-focused and proactively communicative

• Adaptable across multiple marketing disciplines and client accounts

• Curious and innovation-driven in approach to performance marketing

• Highly organised, detail-oriented, and performance-driven

• Resilient under pressure with strong prioritisation skills

Growth Opportunities

eComplete is part of the Smollan Group, a global leader in retail solutions operating across multiple continents. The Digital Performance Specialist role offers a clear pathway into Senior Performance Strategist, Head of Performance, or broader Digital Marketing leadership within eComplete and the wider Smollan digital commerce ecosystem.

The multi-disciplinary nature of this role provides exposure to paid media, CRM, strategy, funnel optimisation, and client management — building the commercial and technical breadth required for advancement across the Smollan group of companies.