Digital Marketing Specialist

Pleny is looking for a highly motivated Digital Marketing Specialist – KSA Market to join our growing team.

We’re looking for someone who is not just an executor, but a true owner — someone who can understand the Saudi market, identify growth opportunities, develop creative ideas, and turn them into campaigns that drive real results.

This is a remote role, but we’re looking for someone who can work independently, move fast, take initiative, and own the marketing cycle from strategy and planning to execution, analysis, and optimization.

Digital Marketing & Performance

• Develop and execute full-funnel digital marketing campaigns targeting the KSA market.
• Plan, manage, and optimize marketing budgets to achieve growth and user acquisition targets.
• Monitor key performance metrics such as CPI, CPA, CTR, conversion rates, retention, and ROAS.
• Identify opportunities to improve campaign performance and continuously test new channels, creatives, audiences, and messaging.

KSA Market Growth

• Develop a strong understanding of the Saudi food, dining, and digital landscape.
• Research Saudi consumer behavior, trends, competitors, and emerging opportunities.
• Develop localized marketing strategies and campaigns that resonate with Saudi audiences.
• Identify partnerships, influencers, events, and other opportunities to increase Pleny’s awareness and user acquisition in KSA.

Content & Creative

• Develop creative concepts and high-converting content for social media and paid campaigns.
• Write compelling copy in both Arabic and English, with the ability to adapt messaging to the Saudi audience.
• Create, brief, or oversee short-form content such as TikToks, Reels, and other social-first formats.
• Work closely with the Design and Product teams to bring marketing ideas to life.

Growth & Analytics

• Analyze app installs, user behavior, engagement, and retention to identify growth opportunities.
• Conduct regular competitor and market analysis within KSA.
• Run growth experiments and A/B tests to validate new ideas.
• Turn data and insights into actionable marketing strategies.

Influencers & Partnerships

• Identify and manage relationships with Saudi food influencers and content creators.
• Explore strategic partnerships with restaurants, food brands, creators, and relevant local businesses.
• Develop influencer campaigns and measure their performance and impact.

We are looking for a very specific profile. Please make sure you meet the following criteria:

• Experience: 1–2 years of practical digital marketing experience. Strong recent graduates with relevant hands-on experience are also welcome.
• KSA Market Knowledge: Strong understanding of the Saudi market, Saudi consumers, social media trends, and the local food/dining ecosystem.
• Digital Marketing: Hands-on experience with performance marketing, social media, paid campaigns, and campaign optimization.
• Analytical Mindset: Comfortable working with marketing data and performance metrics and using insights to make decisions.
• Ownership Mindset: You’re a self-starter who can take a project from an idea to execution without waiting for instructions.
• Creative Eye: Strong understanding of social media content and short-form video formats such as TikTok and Instagram Reels.
• Language: Excellent written and spoken Arabic and English. Knowledge of Saudi/Gulf dialect and communication style is a strong plus.
• Education: Degree in Marketing, Communications, Business, or a related field.
• Food & Culture: Genuine passion for food, restaurants, social media, and consumer trends.
• Communication: Strong and proactive communication skills, especially in a remote working environment.
• Mindset: Curious, ambitious, experimental, and excited to work in a fast-paced tech startup where you’ll have real ownership.