Digital Marketing Specialist

Digital Marketing Specialist | Benelux (m/v/x)

Bornem

12 ADV-dagen

Full-time

Bedrijfswagen

Are you a driven digital marketeer ready to grow three brands across the Benelux?

We are looking for an energetic, proactive and commercially minded Junior Digital Marketing Specialist to strengthen the market presence of three brands across the Benelux.

You combine a passion for digital marketing with a hands-on mentality, initiative and a focus on results. You see opportunities rather than limitations and enjoy turning ideas into concrete marketing actions that support B2B business growth.

Your role

You will plan and execute digital marketing initiatives across the Benelux, focusing on brand visibility, lead generation and B2B customer engagement. Working closely with local sales teams and international brand stakeholders, you will ensure consistent brand positioning while adapting campaigns to local markets, languages and commercial priorities.

Your key responsibilities

Digital marketing, campaigns & GEO

• Plan, coordinate and optimize digital marketing campaigns across the Benelux, including websites, social media, email marketing and online advertising.
• Support SEO, SEA, LinkedIn advertising, digital lead generation and AI-driven marketing initiatives.
• Develop Generative Engine Optimization (GEO) initiatives to improve brand visibility across AI-powered search engines and generative platforms.

Brand & content management

• Maintain consistent positioning and communication across three brands.
• Create and coordinate marketing materials, presentations, newsletters and digital content.
• Localize regional and international marketing initiatives in collaboration with internal stakeholders, international brand teams and external marketing partners.

B2B marketing & commercial support

• Work closely with Benelux sales teams to translate commercial priorities into marketing initiatives that build brand awareness, generate qualified leads and strengthen professional customer relationships.
• Support product launches, promotional campaigns, trade events and customer engagement activities.

Performance

Monitor and report on marketing KPIs across brands and markets, translating campaign results into actionable recommendations.

• Follow digital marketing trends, competitor activity and developments in the automotive sector.

Who are you?

We value attitude, energy and potential just as much as experience.

• A bachelor’s degree in Marketing, Communication, Digital Marketing or a related field, or equivalent practical experience.
• Ideally 1–3 years of relevant marketing experience and a strong interest in digital marketing.
• Fluency in Dutch and English, both written and spoken. French is a strong asset, particularly for communication in Belgium and Luxembourg.
• Experience or affinity with the automotive industry is a strong advantage.
• Familiarity with tools such as Google Analytics, Google Ads, LinkedIn, Meta Business Suite, Canva, CRM systems and email marketing platforms is a plus.
• Strong organizational skills and the ability to manage multiple brands, campaigns and priorities simultaneously.
• A commercial mindset and an understanding of how marketing contributes to B2B business growth.

Your mindset makes the difference

You are driven, energetic and proactive. You take ownership, spot opportunities and turn ideas into action. With an entrepreneurial and solution-oriented mindset, you challenge existing approaches, learn quickly and collaborate effectively with colleagues and commercial teams across borders.

Where will you be working?

Our client is a Belgian company acting as the Benelux importer for three brands in the commercial vehicle segment. It is a key player in the Belgian automotive industry, with decades of experience and a strong specialisation in commercial vehicles. The company also plays an important role in the transition to electric mobility, offering an expanding range of electric commercial vehicle solutions in response to the strong growth in demand for EVs in recent years.

Working for our client offers the best of both worlds: the strength and stability of an established importer with decades of experience, combined with the freedom and agility of a scale-up. You will have plenty of room for entrepreneurship and initiative, with the opportunity to help establish and grow a new brand in the market.

What's in it for you?

• A varied digital marketing role with Benelux-wide responsibility across three brands.
• Exposure to different markets, customer segments and commercial strategies in a B2B automotive environment.
• The opportunity to contribute to regional marketing strategy while remaining hands-on in execution.
• Real responsibility, room for initiative and the freedom to propose new ideas.
• Opportunities to develop your digital marketing expertise and grow professionally.
• A workplace in Bornem, with at least four days per week in the office and one day of home working.
• And of course, a range of fringe benefits including group and health insurance, net allowance, meal vouchers, a company car with charge pass, 12 additional vacation days, and a substantial bonus.

In line with European Directive (EU) 2023/970 on pay transparency, we are committed to open communication about compensation. During an initial conversation, either by phone or face-to-face, we will transparently discuss the salary range and all additional benefits. This ensures a fair, informed and non-discriminatory recruitment process.