Digital Marketing Specialist (HK Finance, WFH)

Schedule: Monday - Friday (8:00 AM - 5:00 PM PHT)

Work Set-Up: Permanent Work-from-Home

What are we looking for?

We are seeking an experienced Digital Marketing Specialist to independently plan, execute, and optimise digital marketing activities across the client's portfolio of brands, with a focus on financial services (lending and investment products). This is a hands-on, outcome-driven role suited to a self-managed professional who can own the full digital marketing function end-to-end — from strategy and campaign build to reporting and continuous optimisation.

The role is fully remote and performance-focused: results matter more than hours. Strong performers will be rewarded through a structured incentive program linked to campaign and business outcomes.

Skills Required 2. Search Engine Optimisation (SEO) 3. Email Marketing & Lifecycle 4. Emerging Channels & Innovation 5. Brand, Compliance & Governance 6. Reporting, Analytics & KPIs 7. Website Support (Bonus / Desirable)

• Paid Advertising (SEM & Paid Social)
• Plan, build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta (Facebook/Instagram), and other relevant ad platforms (e.g., LinkedIn, TikTok, Bing, programmatic).
• Conduct keyword research, audience segmentation, and competitor analysis to inform targeting strategy.
• Manage budgets, bids, and pacing to maximise ROI and meet cost-per-lead / cost-per-acquisition targets.
• Run structured A/B testing across creative, copy, landing pages, and audiences.
• Write and coordinate ad copy and creative briefs consistent with each brand's positioning.
• Develop and execute on-page, off-page, and technical SEO strategies for each brand's website.
• Perform keyword research, content gap analysis, and SEO-driven content planning.
• Monitor rankings, organic traffic, and site health; recommend and implement improvements.
• Support content production (blogs, landing pages, resource pages) optimised for search intent.
• Design, build, and manage email campaigns, newsletters, and automated nurture sequences.
• Segment databases and personalise messaging across the customer lifecycle (acquisition, nurture, retention, win-back).
• Monitor deliverability, open, click, and conversion rates; continuously optimise.
• Identify, test, and scale emerging channels and mediums (e.g., short-form video, AI-assisted content, chat/conversational marketing, new ad formats and platforms).
• Apply AI tools responsibly to improve efficiency in content creation, campaign optimisation, analysis, and reporting.
• Keep the client informed of relevant digital marketing trends and opportunities.
• Strictly adhere to each brand's branding guidelines (tone of voice, visual identity, messaging).
• Ensure all marketing output complies with the client's compliance guidelines and applicable financial services advertising regulations (e.g., responsible lending messaging, required disclaimers, approval workflows).
• Submit campaigns and creative for compliance review where required before publication.
• Set up and maintain tracking and attribution (e.g., GA4, Google Tag Manager, Meta Pixel, conversion APIs, CRM integration).
• Deliver regular performance reports (weekly/monthly) covering agreed KPIs: lead volume, lead quality, CPL/CPA, conversion rates, ROAS, organic growth, and email engagement.
• Translate data into insights and clear recommendations; own the optimisation cycle.
• Meet or exceed agreed KPI requirements set with the client for each brand.
• Perform basic website updates and maintenance (e.g., WordPress content updates, landing page builds, simple HTML/CSS edits).
• Coordinate with developers/designers for larger changes as needed.
  
  

What will you do?

Essential

• 5+ years of hands-on digital marketing experience across paid media, SEO, and email.
• Demonstrated experience marketing financial services products (e.g., lending, mortgages, investments, wealth) and familiarity with the compliance sensitivities involved.
• Strong, up-to-date grasp of modern online marketing concepts, platform changes, and best practices.
• Practical experience implementing AI tools in marketing workflows (content, optimisation, analysis).
• Proficiency with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, SEO tools (e.g., SEMrush/Ahrefs), and email platforms.
• Strong copywriting and communication skills with attention to brand voice.
• Highly self-managed, accountable, and comfortable working fully remote with an outcomes-based mindset.
• Data-driven with the ability to build clear reports and act on insights.
  
  

Desirable (Bonus)

• Basic website development and maintenance skills (HTML, CSS, WordPress).
• Experience working across multiple brands or in an agency/multi-client environment.
• Familiarity with marketing automation platforms.
• Design capability (e.g., Canva, Figma, Adobe suite) for light creative production.
  
  

Incentives

• Incentive structure — attractive performance bonuses for meeting and exceeding lead generation, conversion, and growth targets, reviewed on an agreed cycle (e.g., quarterly).
  
  

Join the awesome team and enjoy these benefits & perks:

Benefits

• HMO on Day 1 + 1 free dependent after 1 year of service.
• Mandatory Government Benefits and 13th Month Pay.
• Leave credits and convertible to cash of unused sick leave, paid quarterly.
• Access to Emergency and Bereavement Leave.
  
  

Financial Perks

• Access to a Financial Assistance Program through one of the leading FinTech Company in Philippines.
• Earn as much as PHP 21,000 referral bonus - help a friend land a job and get rewarded.
  
  

Work-Life Integration And Perks

• WFH Engagements: Remote learning and employee development activities, Wellness sessions and health talks, Virtual team games and contests (Trivia, TikTok, Photo Challenges).
• Regular company-wide events, engagement activities, and a culture that values work-life balance.
• Employee-wellbeing Office Facilities (Gym, Wellness Room, Childcare Facility, Entertainment Room, World-class Training Rooms).
• Cafeteria with affordable food concessionaire partners.
• Complimentary coffee and ice cream every day.
• Sleeping Quarters and Shower rooms for comfort and convenience.
  
  

Prime Location

• Conveniently located at Mega Tower, EDSA --- the heart of Metro Manila
  
  

JOIN CONNECTOS NOW!

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Equal Employment Statement

Employment decisions at ConnectOS will be conducted without consideration of factors such as age', race, color, religion, gender, disability status, sexual orientation, gender identity or expression, genetic information, and marital status. ConnectOS ensures the full confidentiality of the data it processes.

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