Marketing Specialist - Email Marketing & Digital Communications

We are looking for an experienced Email Marketing & Digital Communications Specialist to lead our email marketing initiatives while supporting our broader digital marketing and communications efforts. The ideal candidate is an email marketing expert with hands-on experience in campaign creation, marketing automation, audience segmentation, lead nurturing, deliverability, and performance optimization. Experience with SEO, social media management, PR, and marketing communications is a strong advantage. This is a primarily remote role with occasional onsite attendance for company meetings, events, and marketing activities. Key Responsibilities Plan, create, execute, and optimize email marketing campaigns, newsletters, automated workflows, and lead nurturing sequences. Manage email databases, audience segmentation, A/B testing, deliverability, and campaign performance reporting. Utilize email marketing and outreach platforms such as Snov.io, EmailOctopus, HubSpot, Mailchimp, ActiveCampaign, Klaviyo, or similar tools. Monitor and improve key performance metrics including open rates, click-through rates, conversions, and engagement. Support SEO initiatives through keyword research, content optimization, and website content updates. Manage and coordinate content across digital channels including Instagram, X (Twitter), YouTube, and TikTok. Assist with content planning, scheduling, community engagement, and performance tracking across social media platforms. Support PR, media outreach, partnerships, webinars, events, and other marketing initiatives as needed. Collaborate with internal teams to develop marketing content, communications, and campaign assets. Publish and update content on WordPress websites as needed. Use ClickUp and Google Workspace tools to manage projects, campaign reporting, documentation, and marketing initiatives. At least 3 years of experience in Email Marketing, Marketing Automation, CRM Marketing, or Digital Marketing. Demonstrated experience managing email campaigns, automations, audience segmentation, and lead nurturing programs. Strong knowledge of email marketing strategy, deliverability, A/B testing, campaign optimization, and analytics. Hands-on experience with email marketing platforms such as HubSpot, Mailchimp, EmailOctopus, ActiveCampaign, Klaviyo, Brevo, or similar tools. Experience using email outreach and lead generation tools such as Snov.io, Apollo, Instantly, Smartlead, Lemlist, or similar platforms. Familiarity with WordPress for content publishing, landing page updates, and basic website content management. Experience using ClickUp or similar project management tools. Familiarity with SEO best practices, keyword research, and content optimization. Experience managing social media platforms including Instagram, X (Twitter), YouTube, and TikTok. Excellent written and verbal English communication skills. Strong organizational skills with the ability to manage multiple projects and deadlines. Experience supporting PR campaigns, media outreach, events, or marketing communications is a plus. Work Setup Hybrid work arrangement. Primarily remote work. Onsite attendance typically required only once per month and during company events or marketing activities. What We're Looking For We're looking for someone who considers email marketing their core expertise and can confidently manage campaigns from strategy to execution. The ideal candidate is data-driven, proactive, detail-oriented, and comfortable supporting other digital marketing and communications initiatives when needed. Salary: PHP 30,500 - 35,000 ALL IN Schedule: Dayshift (9AM - 6PM), Monday to Friday Site: Ayala, Makati (Work from home with occasional onsite requirement) Legal Benefits: HMO with 1 free dependent upon hire Life Insurance 20 PTO credits annually Annual Performance-Based Merit Increases and Employee Recognition Great Company Culture Career Growth and Learning A laptop will be provided by the company