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The Digital Marketing Specialist is responsible for developing, coordinating, executing and tracking email and event programs using our marketing automation tool, Marketo.
This role will be tasked with supporting email builds, programs and processes for our marketing operations, demand generation campaigns, event lead management and cross-sell/upsell efforts across multiple lines of business in both the B2B and B2C space.
Responsible for implementing email marketing, online seminars, engagement programs, and creative strategies and tactics to promote and sell the organization's products and services through the Marketo marketing automation platform. In addition, this role requires a working knowledge of data analysis, and this person must be detail-oriented, curious, and eager to grow their analytical skills. This position works as part of our marketing operations team, serving the digital marketing needs of a global organization.
Essential Duties and responsibilities
Collaborate with key stakeholders to execute and monitor campaigns via Marketo and Salesforce to engage prospective and existing customers.
Complete marketing operations responsibilities for designated lines of business, including data segmenting/collection, list segmentation, email campaign execution, landing page creation, optimization, testing and deployment.
Supports changes to the email production schedule to make sure all deliverables are completed on time.
Build emails, engagement campaigns, and registration forms from templates while maintaining best practice and brand compliance.
Create dynamic segmentations in Marketo
Assist with data quality checks, documentation, and ad hoc analysis
List import hygiene involving leads collected from offline channels.
Build programs to automate triggered email and messaging to drive lead nurturing.
Test all emails for proper rendering on email clients and mobile devices using Knak
Use existing email templates for ease of production.
Participate in email QA steps and craft workflows for improvement.
Coordinate ongoing optimization efforts for marketing processes and systems across several lines of business.
Leverage the task management platform to extract all digital campaign requirements, requested dates, assets, and list criteria.
Test new functionality when available in the marketing automation platform.
Research answers to technical issues and liaise with vendors as needed.
Ensure all campaign tracking is in place and accurate for all emails and forms.
Other Duties
Performs other duties as requested by Supervisor.
Job Qualifications
Education
Minimum: Bachelor’s Degree in Marketing, Communications, Digital Media OR equivalent work experience.
Experience
Minimum Experience: 2+ years of related experience in Marketo and Salesforce.
Preferred Experience:
Knowledge and in-platform experience using a marketing automation platform (Marketo experience and certification required)
Knowledge and experience using an email builder platform (Knak experience a plus but not required)
Knowledge of Customer Relationship Management (Salesforce experience)
Tools:
Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
Marketo
Salesforce
Knak or similar email builder platform
SmartSheet or similar project management/marketing resource management tool.
PREFERRED SKILLS
Hands-on experience with SFDC, Marketo, Pardot and marketing automation best practices, including lead lifecycle management, lead scoring and nurture program optimization.
Familiarity with campaign performance reporting, translating email and engagement metrics into insights for stakeholders.
Experience supporting cross-channel campaigns, coordinating email, events, webinars and digital touchpoints within a marketing operations framework.
Exposure to process optimization within marketing operations, including documentation, QA workflows and continuous improvement initiatives.
Comfort working in high-volume, SLA-driven environments, managing multiple requests across lines of business.
Interest in expanding analytical skills, including basic data validation, campaign tracking accuracy and attribution concepts
Our Interview Practices
To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Be the Difference
If making a difference matters to you, then you matter to us.
Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day.
We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world.
You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.
About Wolters Kluwer
Wolters Kluwer reported 2025 annual revenues of €6.1 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide.
Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI-powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity.
We deliver trusted, AI-powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert-validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI-powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.
We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud-based, AI-powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high-stakes environments where accuracy and trust are essential.
With a nearly 190-year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.
For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.
Tips & Tricks - Resumes
Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.
Building Diverse Teams
As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work.
We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion.
This principle is ingrained in our company values and articulated in our Code of Business Ethics.
Our Global Well-being Program
At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well-being are important to us. Our well-being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.
Our global Together we thrive well-being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well-being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024.
More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.
Equal Opportunity Employer
To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions.
All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.
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Wolters Kluwer (“we” or “us”) wants to inform you about the ways we process your personal information. In this Privacy & Cookie Notice we explain what personal information we collect, use and disclose. You'll find details related to GDPR and other data privacy policies on our Careers Privacy and Cookies page.