Digital Marketing Specialist – Meta Ads & Content

Remote Employee BPO has an outstanding opportunity for you! Role: Digital Marketing Specialist – Meta Ads & Content Compensation: Competitive Basic Salary Benefits: HMO plus 2 Free Dependents, P1,500 Rice Allowance, Night Differential (If applicable), Government Mandated Benefits Work Schedule: 5-day work week, 9:00pm - 6:00am Philippine time Work Setup: Work-from-Home Summary: We are looking for a mid-level Digital Marketing Specialist with 2–3 years of experience managing Meta advertising campaigns and creating digital marketing content. The ideal candidate has hands-on experience with Facebook and Instagram Ads, audience targeting, campaign optimization, lead generation, and basic content creation. The candidate should be comfortable managing campaigns independently, monitoring performance, and making data-driven recommendations to improve lead quality and overall campaign results.  Responsibilities: Create, launch, and manage Facebook and Instagram advertising campaigns. Monitor campaign performance and optimize budgets, targeting, creatives, and ad placements. Conduct audience research and develop targeted campaigns based on customer profiles. Develop and test ad creatives, copy, and messaging to improve engagement and conversions. Perform A/B testing on audiences, creatives, copy, and campaign strategies. Create and coordinate social media content aligned with campaign objectives and brand guidelines. Track key performance metrics such as CTR, CPC, CPL, conversion rates, and ROAS. Analyze campaign data and prepare regular performance reports. Identify opportunities to improve lead quality, conversion rates, and campaign efficiency. Coordinate with the sales or appointment-setting team to ensure a smooth lead handoff. Stay updated on Meta advertising trends, platform changes, and best practices. Qualifications: 2–3 years of hands-on experience in digital marketing, preferably with a strong focus on Meta Ads. Proficiency in Meta Ads Manager and Facebook/Instagram advertising. Experience with audience targeting, retargeting, campaign optimization, and lead generation. Experience creating or coordinating social media content and ad creatives. Ability to analyze campaign performance and make data-driven decisions. Good understanding of digital marketing KPIs and advertising metrics. Strong written and verbal English communication skills. Ability to manage multiple campaigns and priorities with minimal supervision. Required Skills: Experience with CRM platforms such as HubSpot, Salesforce, or GoHighLevel. Basic Experience with Canva or other content creation tools. Basic knowledge of Google Ads. Experience working with lead-generation or appointment-setting campaigns.