Digital Marketing Specialist (NG0812FT)

Meta & Google Ads Specialist Location: 100% Remote (LATAM-based) Schedule: Full-time Hours: West Coast Time Hours (Pacific Time) Experience: 5+ years in PPC management About the Role We are seeking an experienced and results-driven Meta & Google Ads Specialist to lead and scale our paid advertising efforts . This is not just an administrative role. We need a high-level strategist with a strong analytical mindset and a proven track record of delivering measurable ROI . The ideal candidate is comfortable managing significant budgets, optimizing full-funnel strategies, and driving growth through data-driven decisions . You will act as a proactive partner, continuously testing and improving campaigns in a fast-paced environment . Key Responsibilities Campaign Strategy & Execution: Plan, launch, and manage full-funnel paid campaigns (awareness, retargeting, and conversion) across Meta and Google Ads . Performance Optimization: Analyze campaign performance based on KPIs such as CPA, ROAS, CTR, and conversion rates to maximize ROI . A/B Testing & Scaling: Conduct rigorous testing on creatives, audiences, and landing pages to identify and implement scaling opportunities . Analytics & Reporting: Track and report on campaign performance using Google Analytics , Meta Ads Manager , and reporting dashboards . Creative Collaboration: Work with creative and marketing teams to develop high-performing ad assets that align with overall business goals . Industry Leadership: Stay updated on platform changes, trends, and best practices to ensure our campaigns remain competitive . Requirements Expert Experience: 5+ years of hands-on experience managing PPC campaigns with documented results in ROAS and CPA improvements . Technical Proficiency: Mastery of Meta Ads Manager , Google Ads , and Google Analytics . Analytical Skills: Strong ability to translate complex data into actionable strategies and clear performance reports . Education & Growth: Proactive mindset with a commitment to continuous testing and improvement . Preferred Background: Experience in financial services, lead generation, or eCommerce is highly valued . Attributes Results-Driven: You are focused on performance and achieving measurable growth targets . Accountable: You take full ownership of campaign results and budget management . Detail-Oriented: You have a sharp eye for analytical data and campaign precision . Independent: You have the ability to work effectively in a remote, fast-paced environment with minimal supervision . Application Requirement To be considered, candidates must provide examples of past campaigns, including: Ad spend managed ROAS/CPA results achieved Specific case studies or performance summaries