Digital Media Buyer

About the role This role executes and manages digital media campaigns across display, video, connected TV, audio, native, and emerging channels, ensuring buys are launched accurately and aligned with approved media plans and business objectives. The position translates media strategies into platform-specific buying tactics by selecting audiences, inventory, and optimization approaches that drive effective performance and support channel best practices. It continuously monitors pacing, delivery, spend, and campaign results, troubleshoots technical or tracking issues, and partners with internal teams and external vendors to improve execution and resolve challenges quickly. The job also analyzes performance data to generate actionable insights, supports measurement and attribution efforts, evaluates new platforms and technologies, and contributes to stronger processes, operational efficiency, and the development of junior team members. About You You have hands-on experience executing campaigns in digital platforms and/or programmatic DSPs. You are a strategic thinker and understand how media planning informs buying, and you’re eager to own campaign execution from start to finish. You’re comfortable pulling, interpreting, and communicating performance data — transforming analytics into actionable insights. You have an eye for detail, strong organizational skills, and thrive on managing multiple campaigns simultaneously. You’re an excellent communicator and collaborator across multiple departments and teams. You stay current on trends, tools, and best practices across digital, programmatic, and performance media. You enjoy mentoring others and helping improve processes that drive efficiency and results. What you'll do Execute and manage digital media campaigns across channels — Build, launch, and manage digital media buys across display, video, connected TV (CTV), audio, native, and emerging formats, ensuring campaigns are executed accurately and aligned with approved media plans. Translate media plans into effective buying strategies — Implement platform-specific tactics, audience strategies, inventory selections, and optimization approaches that support campaign objectives, channel best practices, and performance goals. Monitor, optimize, and troubleshoot campaign performance — Manage pacing, delivery, spend, and performance throughout the campaign lifecycle; identify opportunities to improve results; and proactively resolve delivery, tracking, and technical issues in partnership with internal teams and vendors. Analyze results and provide actionable insights — Gather, interpret, and synthesize performance data from ad servers, DSPs, analytics platforms, and other measurement tools to evaluate effectiveness, identify trends, and recommend strategies that improve future campaign performance. Manage vendor relationships and media partnerships — Coordinate with media vendors, DSPs, and technology partners; negotiate media placements and insertion orders; evaluate partner capabilities; and recommend solutions that support campaign objectives. Support measurement and attribution initiatives — Partner with analytics, operations, and media teams to ensure accurate campaign tracking, measurement, attribution, and reporting methodologies. Evaluate emerging platforms and opportunities — Assist in testing new audiences, technologies, inventory sources, and media formats while monitoring industry trends, automation opportunities, and evolving privacy considerations. Support process improvement and digital media buying best practices — Contribute to workflow enhancements, buying best practices, operational efficiencies, and documentation standards that improve campaign execution and team performance. Provide guidance and support to junior team members — Share knowledge, provide training, and assist in the development of less experienced team members, interns, and peers to promote consistency and professional growth within the team. Role-based skills Digital Media Buying Programmatic Buying Campaign Optimization Demand-Side Platform Management Budget Pacing Management Performance Reporting Microsoft Excel Prisma Media Management Media Analytics & Insights Media Vendor Reconciliation Vendor & Partner Management Uphold our agency values — Humanity. Diversity. Integrity. Tenacity. Curiosity. Core skills Analytical Thinking Project Management Functional & Technical Knowledge Effective Communication Client Focus Strategic Thinking Precision & Accuracy Continuous Learning Technology Readiness Leadership skills Teamwork & Collaboration Building Alignment Performance & Results Management Qualifications 2–4 years of experience in digital and/or programmatic media buying, preferably in an agency setting. Hands-on experience in platforms such as Prisma, The Trade Desk, Quantcast, Basis, Cadent, or other DSPs. Proficient in knowledge of ad serving, tracking, and attribution technologies. Experience running multi-format and cross-screen campaigns. Exceptional attention to detail and strong logic and critical-thinking skills. Excellent written and verbal communication skills. What you'll find at Moroch We're committed to creating an environment where people can do great work and build meaningful careers. Eligible employees have access to a comprehensive benefits program including: Medical, dental, and vision coverage 401(k) with company match Generous PTO, paid holidays, and give back time for volunteering Hybrid work Mental health and wellbeing resources Fitness reimbursement Paid parental and child-bonding leave About Moroch At Moroch, we believe that local changes everything. We unearth specificity from local culture to create impact at scale for regional, national and multi-location brands. We anchor every decision in business insights, unleashing our teams to develop relentlessly fresh creative and intentional media strategies that change behaviors. Every solution we create closes the proximity gap, helping brands get closer to consumers and communities. Moroch is a proudly independent agency dedicated to helping franchisees and local marketers drive business results. Visit moroch.com to learn more about our clients and current work. Equal opportunity statement This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch is an Equal Opportunity Employer. Additional Details Location: Dallas, TX preferred, but open to remote candidates. Travel: Up to 10% for meetings as needed.