Digital Media Buyer

Role Description The Digital Media Buyer at Marketen Experiential Marketing is a full-time, hybrid role based in Mexico City, Mexico, with flexibility for partial work from home. This role is responsible for planning, executing, and optimizing digital media campaigns across channels such as social, display, search, and programmatic platforms. Daily activities include developing media plans, negotiating and purchasing media inventory, monitoring performance metrics, and adjusting campaigns to maximize ROI and achieve client objectives. The Digital Media Buyer collaborates closely with account, creative, and strategy teams to align media tactics with experiential marketing initiatives and ensure consistent brand messaging. The role also involves preparing performance reports, presenting insights to stakeholders, and staying current with industry trends, platform updates, and best practices.
Qualifications

• Ability to develop and execute effective Media Planning and Media Strategy for multi-channel digital campaigns.
• Strong Media Buying experience, including negotiating rates, managing budgets, and optimizing placements.
• Advanced Analytical Skills for interpreting campaign data, tracking KPIs, and making data-driven optimization decisions.
• Clear and professional Communication skills for collaborating with internal teams, external partners, and clients.
• Proficiency with digital advertising platforms (e.g., Meta Ads Manager, Google Ads, DV360, or similar) and campaign management tools.
• Experience with audience targeting, segmentation, and remarketing strategies in digital environments.
• Solid understanding of attribution models, conversion tracking, and basic web analytics (e.g., Google Analytics).
• Ability to manage multiple campaigns simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in an agency or experiential marketing environment is preferred.