Digital Media Manager (SEM Focus)

About GenScript Founded in 2002 in New Jersey, GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products. Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a well-recognized biotechnology company, GenScript has a team of approximately 6,165 employees and has served more than 200,000 customers across over 100 countries and regions. Job Title: Digital Media Manager (SEM Focus) Location: US Remote (but prefer to have someone near New Jersey if possible) The estimated salary range is $90,000 - $110,000, depending on experience level. Key Responsibilities: Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms. Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations. Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization. Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics. Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations. Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution. Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences. Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes. Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution. Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities. Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations. Qualifications: 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors. Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs. Experience with ABM platforms (6sense, RollWorks) is preferred. Strong analytical and quantitative skills with exceptional attention to detail. Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics. Demonstrated ability to review, refine, and QA digital creative assets and copy. Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations. Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies. Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus. Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders. Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors. Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills. #LI-EB1 #GS Benefits: Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one. We offer paid parental leave after just three (3) months of employment, and a paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays. Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance. We also provide commuter benefits, well-being initiatives, and peer-to-peer recognition programs; demonstrating our ongoing commitment to building a culture where our people feel empowered, supported, and inspired to do their best work. GenScript USA Inc/ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law. GenScript USA Inc./ProBio Inc. maintains a drug-free workplace. Please note: Genscript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/Probio does not request personal information from candidates through individual email or any other platform.