Digital Media Specialist – Planning & Buying

Agency : Havas Media Job Description : Havas Media is one of the leading media agencies in Lithuania and part of the global Havas Group network, operating in over 100 markets worldwide. We work with established local and international brands, delivering integrated media solutions across digital and traditional channels. We are expanding our digital team and are looking for a Digital Media Buyer to join us. In this role, you will be responsible not only for campaign execution but also for contributing to media strategy, including channel selection and budget distribution. You will work across both brand-building and performance-oriented campaigns within a structured agency environment backed by a global network. Key responsibilities Media Planning & Strategy Develop strategic digital media plans aligned with client objectives and KPIs. Recommend channel mix, budget allocation, flighting, and targeting strategies. Conduct competitive research, audience analysis, and platform assessment. Campaign Management Build and manage campaigns primarily in Google Ads, Meta Ads, and local media platforms. Monitor pacing, delivery and budget utilisation. Optimise campaigns in line with agreed KPIs Additional platforms (TikTok, LinkedIn, Pinterest, Snapchat, etc.) may be used depending on client requirements. Reporting & Collaboration Prepare performance summaries and insights. Work with GA4 and reporting tools. Collaborate closely with strategy and client teams. Required qualifications 1–3 years of experience in digital media buying. Confident working knowledge of Google Ads and Meta Ads. Understanding of digital metrics and tracking fundamentals (GA4, GTM basics). Ability to manage multiple projects and deadlines. Structured, analytical and responsible working style. Fluency in Lithuanian and working proficiency in English. Experience with local media buying platforms or programmatic tools is considered an advantage. What we offer Work with established brands across multiple industries. Opportunity to broaden platform expertise and grow within an international agency environment. Real involvement in channel selection and budget distribution. Structured agency environment within the Havas global network. Clear development opportunities within the digital team. Health insurance package and sports club subscription. Modern office in central Vilnius (pet-friendly). Hybrid work flexibility. Access to international learning and knowledge-sharing platforms Salary from 2600 € gross, depending on experience and competencies. Contract Type : Permanent Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.