Job Specification: Digital PR Manager
Location: Remote
Working Hours: Monday to Friday (4.5-day week, with an early finish on Fridays)
About the Role
We're looking for an experienced Digital PR specialist to head up digital PR within a growing SEO agency.
This is a client-facing role for someone who is a genuine expert in digital PR and link building - able to explain confidently what digital PR is, why it matters, and how it fits within the wider SEO and content picture, both internally and directly with clients who may be new to it.
The role blends digital PR strategy and delivery with account management. You'll take ownership of digital PR and link building campaigns end-to-end, from ideation and outreach through to coverage and reporting, while also acting as the trusted point of contact for clients, advising them on strategy and helping them understand the value digital PR brings to their wider SEO performance.
This is an exciting opportunity for someone who enjoys both strategy and hands-on execution and wants to play a key role in shaping the future of search marketing.
Key Responsibilities
Digital PR & Link Building
- Plan, pitch and execute digital PR campaigns designed to generate high-quality backlinks, brand mentions and press coverage.
- Develop creative, data-led and newsworthy campaign concepts - surveys, data studies, expert commentary, trend pieces - that earn coverage from relevant publications.
- Build and maintain relationships with journalists, editors, publishers and industry contacts across clients' target sectors.
- Run proactive outreach (story pitching, journalist request platforms, content syndication) and reactive PR (newsjacking, expert comment opportunities).
- Secure guest posting and contributor opportunities on relevant, authoritative sites.
- Conduct competitor backlink and digital PR gap analysis to identify new link and coverage opportunities.
- Ensure all link building and outreach activity follows white-hat best practice and Google's guidelines, protecting client sites from penalty risk.
- Track and report on campaign performance - links secured, domain authority, referring domains, coverage and share of voice - and translate results into clear, client-facing insights.
SEO & Strategy
- Understand how digital PR and link building fit within the wider SEO picture - technical SEO, on-page, content and increasingly AI-powered search, and use that understanding to shape campaign strategy.
- Work closely with SEO, content and account teams to align digital PR activity with each client's broader search and content strategy.
- Stay ahead of algorithm updates, search trends and AI-driven search developments, and translate their implications into practical campaign decisions.
Account Management & Client Relationships
- Act as the go-to digital PR expert for clients, leading client meetings, strategy sessions and discovery calls with confidence.
- Explain digital PR concepts, campaign plans and results clearly to clients who may be unfamiliar with digital PR, building their understanding and buy-in.
- Own the digital PR strategy for a portfolio of client accounts, from planning through to reporting.
- Present campaign ideas, performance and recommendations confidently to stakeholders and senior client contacts.
- Contribute to client onboarding and identify opportunities to expand or upsell digital PR services.
- Review existing processes and identify opportunities to increase efficiency and effectiveness.
Essential Skills and Experience
- Minimum of 3–5 years' experience in digital PR, link building or a related role, ideally within an agency environment.
- A proven track record of securing high-quality press coverage and backlinks through creative, data-led campaigns.
- Strong understanding of:
- Digital PR and off-page SEO / link building
- SEO fundamentals and how digital PR supports them
- AI search and emerging search trends
- Content marketing
- Experience managing direct client relationships and communicating confidently with clients, account management or client-facing experience is essential.
- Excellent written and verbal communication skills, with the ability to translate technical concepts into plain English.
- Strong organisational and project management abilities; comfortable managing multiple client campaigns simultaneously.
Desirable Skills
- An established network of journalist and publisher contacts.
- Experience with outreach and digital PR tools (e.g. Respona, Roxhill, Prowly, BuzzStream, Google Sheets/Airtable for tracking).
- Knowledge of online communities and discussion platforms such as Reddit.
- Understanding of AI-driven search technologies and answer engines, including how AI Overviews and LLMs source citations.
- Experience working within a digital agency environment.
- Commercial awareness and consultative sales or upsell experience.
Ideal Candidate Profile
The ideal candidate will be:
- A genuine digital PR “guru” someone clients trust and turn to for advice.
- Strategic and commercially minded.
- Confident explaining complex digital PR and SEO concepts to clients who are new to the subject.
- Passionate about digital PR, SEO and the evolving search landscape.
- Proactive and solution-oriented, comfortable owning both campaigns and client relationships end-to-end.
- Accountable, reliable and highly organised.
What We're Looking For
We're looking for someone who sees digital PR as part of a much wider marketing ecosystem, and who can clearly show clients how SEO, content, social media and AI-powered search all work together to drive results.
The successful candidate will bring fresh campaign ideas, challenge existing processes, and act as a confident, trusted advisor who can shape and explain strategy at every level, from hands-on execution to the boardroom.