Digital PR Manager

Join One of the Fastest-Growing Brands in E-Commerce Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online. This is not a traditional corporate PR role. We want someone who understands: Reactive and Data Campaigns Media outreach Affiliate partnerships Product seeding Performance-driven partnerships If you know how to get brands featured in major publications, gift guides, reviews, and high-authority online media, keep reading. The Role We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts. You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms. You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand. What You’ll Do Develop and execute Reactive PR, Expert Commentary and Data Campaigns Build and manage relationships with journalists, editors, publishers and affiliates Manage product seeding and influencer gifting campaigns Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms Help grow high-authority backlinks, mentions, and earned media coverage What We’re Looking For 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach Experience working with DTC or e-commerce brands Strong network of media, publisher, or creator relationships is a plus Strong communication and outreach skills Highly proactive and resourceful Understand how to write Bonus Points Experience in wellness, beauty, skincare, or consumer products Experience with affiliate platforms and publisher partnerships Existing relationships with major online publications or editors Understanding of SEO and backlink strategy Experience working with influencers or creators Why Join Afina? Join one of the fastest-growing brands in e-commerce High ownership and direct impact on growth Fully remote and flexible Competitive compensation and performance bonuses Fast-paced startup culture with zero bureaucracy Massive opportunity for growth as the company scales If you know how to build buzz, secure media coverage, and grow brand authority online, we want to hear from you.