Digital Product Manager (Consumer Growth Platforms)

ABOUT THE POSITION Although we're an apparel and footwear-focused company, technology is central to everything we do. Columbia Sportswear’s Digital Technology (CDT) group enables an IT infrastructure and applications across four global brands, a global supply chain, and 500+ geographically dispersed stores. These teams support in-store, mobile, and data platforms to enhance customer interface and service in an ever-evolving industry. The Digital Product Owner creates and prioritizes the list of backlog items based on overall strategy and business objectives. Maps out project dependencies to inform the necessary sequence of development. Completes each stage of the development process and ensures final product meets strategic goals. HOW YOU’LL MAKE A DIFFERENCE Solutions : Plays a key role throughout development of the product including planning, refinement, review, and sprint commitments. Assists in solving problems, gathers requirements, and works closely with development partners to ensure deliverable are met Delivery : Creates acceptance criteria and executes acceptance tests. Works with UX designers to deliver user-friendly experiences Documentation : Translates stakeholder needs into well-written user stories which allows the development team to deliver the product Roadmap : Executes the product vision and roadmap for a given product category. Tracks, analyzes, and manages internal and external end-user feedback about products to refine roadmap, backlog, and priorities. Acts as a change agent to drive innovation and digital transformation YOU ARE Genuinely curious you ask why, not just how. You dig into how marketing platforms connect, why a campaign measurement approach was chosen, and what downstream impact a tag change has on paid media attribution. You're not satisfied with surface-level product understanding, and that curiosity shows in how you write stories and run refinement conversations. A master of async communication , because a globally distributed team depends on it. You write Jira tickets, Confluence docs, and status updates that a teammate in Portland can act on at 8 AM their time without needing to wait for your morning. Your documentation is your reputation. Deeply marketing-literate you understand the difference between a retention play and an acquisition play, why paid media attribution is hard, and what makes an email campaign perform. You can hold a credible conversation with a Retention Marketing manager about campaign goals and with a software engineer about what data the tag layer needs to capture to measure those goals. Globally minded , with firsthand experience working across distributed teams. You understand that proximity bias is real, you default to over-communication, and you've built the habits that make a US–India collaboration genuinely work not just function on paper. A decisive owner. You understand that you are the one person accountable for the squad backlog not a coordinator or a note-taker. You're comfortable saying no to work that doesn't align with the roadmap, explaining your reasoning clearly, and defending prioritization trade-offs when stakeholders push back. YOU HAVE Bachelor's Degree in Business or Computer Science or related field or related work experience. 5–8 years of professional experience in digital product ownership, digital marketing operations, or a closely related product management or marketing technology role. Demonstrated experience as a Digital Product Owner or Product Manager with direct ownership of a product backlog - including writing epics, user stories, and acceptance criteria in Jira or equivalent. Working knowledge of tag management concepts - understanding what tag management systems (e.g., Adobe Launch, Google Tag Manager) do, how data layers work, and why data quality and consent compliance matter. Hands-on implementation is a plus; platform literacy is required. Hands-on experience with email marketing platforms (Zeta Marketing Platform, Braze, Emarsys, Klaviyo, or similar) - including campaign lifecycle, audience segmentation, template management, and performance reporting. Familiarity with SMS marketing execution - campaign workflow, opt-in/opt-out compliance, and platform tooling (Attentive, Zeta, or similar). Working understanding of digital marketing practices across retention, growth, and paid media including lifecycle marketing, re-engagement campaigns, acquisition funnel optimization, and paid media attribution concepts (UTM parameters, pixel-based attribution, multi-touch models). Demonstrated experience working on a globally distributed or cross-timezone team - including a US–India GCC model, offshore delivery, or equivalent. Prior experience in a geographically separated team is strongly preferred. Solid agile delivery fluency — Scrum ceremonies, sprint planning, refinement facilitation, Definition of Ready, Definition of Done. Demonstrated experience working on a globally distributed or cross-timezone team — including a US–India GCC model, offshore delivery, or equivalent. Prior experience in a geographically separated team is strongly preferred. Strong written and verbal English communication skills - including the ability to write clear, async-friendly documentation, decision logs, and backlog items that remote teammates can act on independently without a live call. Nice to Have Scrum Master or Product Owner certification (CSPO, PSPO, or equivalent). Experience with marketing analytics platforms (Adobe Analytics, Google Analytics) - ability to use campaign and behavioral data to inform backlog decisions. Familiarity with A/B testing or experimentation concepts and tools (Optimizely, Adobe Target, or similar). Experience owning product requirements for consent or privacy-related capabilities (GDPR, CCPA, OneTrust integration). Background working alongside engineering squads on Salesforce Commerce Cloud or Azure microservices as platform foundations #LI-SA1 #Hybrid This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.