Digital Tracking & Measurement Specialist (GTM/GA4) - Full Remote Portugal

Digital Tracking & Measurement Specialist (GTM/GA4) - Full Remote Portugal ABOUT THE OPPORTUNITY Join the Portugal team of Switzerland's largest private telecommunications operator — second largest overall in the country — working at the intersection of data, digital product, and commercial growth. This is a role for someone who cares deeply about data quality and understands that reliable tracking is the foundation of every good marketing and product decision. You'll have direct influence on measurable sales performance across high-traffic digital platforms used by millions of Swiss customers. Language: English B2 minimum | Level: Junior–Mid | Location: Portugal-based, fully remote PROJECT & CONTEXT You'll be embedded in a cross-functional environment spanning Product, Marketing, Analytics, and Engineering, responsible for implementing, maintaining, and quality-assuring digital tracking across web and mobile platforms. The work directly supports online sales initiatives, customer segmentation, and experimentation — making measurement accuracy a commercial priority, not just a technical exercise. WHAT WE'RE LOOKING FOR 3–5 years of hands-on experience with Google Tag Manager (GTM) , DataLayer architecture , and Google Analytics 4 (GA4) Experience implementing and validating digital tracking across web and mobile platforms , end-to-end Solid working knowledge of JavaScript, HTML, and CSS — sufficient to implement and debug tracking solutions independently Experience ensuring data quality, tracking integrity, and measurement reliability across multiple vendors including Google Ads, Facebook, and others Ability to perform QA on tracking implementations against defined measurement standards Comfortable maintaining tracking documentation, event taxonomies, and data dictionaries for governance and consistency Able to work effectively with both technical and commercial stakeholders , translating measurement concepts across audiences English B2 or above — required for daily collaboration with Swiss and international teams Based in Portugal , available to work fully remotely NICE TO HAVE Experience with Tealium or other Customer Data Platforms (CDPs) Familiarity with A/B testing and platforms such as Adobe Target or Salesforce Marketing Cloud Background in telecommunications, subscription businesses, or high-volume digital commerce environments Python or scripting experience for tracking automation or data validation Familiarity with Agile development methodologies Understanding of customer journeys and commercial activation across digital and assisted channels