Director

The Director is a commercially-driven leadership role operating at the intersection of data, human behavior, and growth. Your mission is to raise the quality of client outputs through strategic insight, while spending ~50% of your time selling new engagements to both existing and new clients. You will be the definitive voice that moves beyond reporting to activating strategy for C-level executives. Backgrounds in strategic planning or consulting are particularly beneficial. Internally, you lead a team, advance our methodologies, and embed a culture of strategic excellence. Key Responsibilities Commercial Growth & Sales Fronting (top priority, ~50% of role) Drive revenue by spending approximately half your time proactively selling new engagements to existing and new clients, meeting defined growth targets. Identify and close upsell opportunities (e.g., adding quant to qual, or vice versa) and uncover white space within your portfolio. Act as a trusted advisor to senior clients, managing scope and guiding them through ambiguity to create commercial momentum. Practice Leadership & Business Impact (includes running a team) Run and manage the team directly, including inspiring, coaching, and developing insights professionals into future strategic consultants. Oversee team management responsibilities such as performance, career development, and resource allocation. Champion excellence, guide project delivery, and shape market-facing thought leadership. Strategic Insight Activation & Storytelling Design optimal mixed-method methodologies (qual/quant) to test business hypotheses. Synthesize complex data (qual, quant, behavioral) using consultative AI tools to uncover deeper truths. Craft boardroom-ready narratives with actionable commercial recommendations and creative frameworks. Design and facilitate client workshops across Innovation, Brand, and Experience to unlock new value. Technical & Analytical Expertise Master integrated mixed-method research programs (surveys, segmentation, digital qual, communities). Leverage advanced tools (AI/NLP, proprietary platforms) for efficiency and deeper meaning. Understanding Human Behavior Apply behavioral science and cultural context to fuel creative, commercially-viable brand strategies. Skills, Knowledge and Expertise 10+ years in research consultancy with clear revenue responsibilities and a track record of account growth via upselling. Background spanning qual and quant is essential. Strategic planning or consulting experience is highly beneficial. Strategic Vision & Critical Thinking Consulting/Planning Background (beneficial) – experience in strategic planning or consulting Executive Storytelling & Data Synthesis Client Leadership & Commercial Drive (hunter-farmer mentality) People & Team Management – proven ability to run a team Methodological & Behavioral Science Expertise