Director, Ad Operations & Tag Management

Agency:

Omd

Job Function:

Data and Analytics

Job Subfunction:

Data Science and AI

Job Description:

Director, Ad Operations, Measurement & Tag Management

Role: Director, Ad Operations, Measurement & Tag Management
Department: Data & Analytics

Summary

The Director, Ad Operations, Measurement & Tag Management will lead the governance, administration and evolution of SAP's global advertising technology, tracking and measurement ecosystem. The role will oversee platform governance, TRKKN management, tag management, server-side measurement, operational excellence, ad serving governance and offshore ad operations standards across EMEA and North America.

Primary Responsibilities

· Own the strategic and operational relationship with TRKKN across CM360 and DV360 administration and governance.

· Manage advertiser creation requests, user access requests and platform governance processes.

· Oversee platform organisation, naming conventions, taxonomy implementation and operational standards.

· Lead Floodlight governance including regular quality assurance reviews and tracking audits.

· Own SAP's tagging strategy, implementation standards and measurement governance.

· Lead server-side tagging initiatives across SAP.com and partner digital properties.

· Drive implementation of Conversion API (CAPI) and Enhanced Conversion solutions across key platforms.

· Partner with SAP technical teams to define measurement architecture, event schemas and first-party data integrations.

· Oversee OGS (formerly Annalect) trafficking teams across EMEA and North America.

· Develop and enforce standardised trafficking templates, campaign setup standards and operational playbooks.

· Implement governance frameworks, documentation, training programmes and quality assurance processes.

· Identify opportunities for automation, workflow optimisation and operational transformation.

· Partner with analytics, planning and activation teams to improve measurement and reporting readiness.

· Own end-to-end ad serving billing governance across SAP media activity.

· Review and validate monthly ad serving invoices from Google and TRKKN.

· Conduct channel-level ad serving spend analysis and reconciliation.

· Manage Prisma cost logging and financial governance processes for ad serving expenditure.

· Provide strategic leadership across ad technology, measurement and operations workstreams.

Systems & Tools

· CM360

· DV360

· Google Tag Manager (Web & Server Side)

· Floodlights

· Prisma

· Google Marketing Platform

· Google Analytics

· Adobe Analytics

· Server-Side Tagging Technologies

· Conversion API Integrations

· Microsoft Office Suite

Experience & Skills Needed

· Experience in Ad Operations, Ad Technology, Digital Measurement or Marketing Technology.

· Deep expertise across CM360, DV360, Floodlights and Google Marketing Platform.

· Experience implementing server-side tagging, Conversion APIs and Enhanced Conversions.

· Strong understanding of attribution, measurement and digital marketing technologies.

· Experience managing offshore operational teams and vendor relationships.

· Experience creating governance frameworks, documentation and standardised operating procedures.

· Strong stakeholder management and communication skills.

· Experience with financial reconciliation, budgeting and ad serving cost governance.

· Ability to lead executive-level discussions with clients, partners and senior stakeholders.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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