Director, Brand Marketing & Client Strategy

ABOUT SOLOMON GROUP

Solomon Group is a creative production agency where innovators bring bold ideas to life. With a producer-led model, our work is guided by an experienced team of producers who orchestrate the right teams and resources for each unique project. This flexibility allows us to craft events, exhibits, experiences, and activations that challenge the notion of what’s possible. Clients trust our expertise in creativity, industry knowledge, and problem-solving to deliver meaningful experiences that foster emotional connections and transform customers into lifelong fans. We're made for this.

ABOUT THE TEAM

Join Solomon Group’s team creating high profile one-of-a-kind events and experiences. Whether planning and executing exceptional high end luxury hospitality experiences, custom brand activations or large-scale fan events, the team provides innovative productions, best-in-class consumer engagement, and world class fan experiences. The Solomon Group Live Events team is responsible for all aspects of luxury hospitality experiences and live events, including concepting and ideation, design, vendor selection, budgeting, production and operations, activation and on-site execution. The group also works closely with clients, sponsors and activation agencies to ensure seamless partner integration into the events. In the past year, the team has produced events, fan experiences, activations and luxury hospitality experiences at NCAA Men’s and Women’s Final Four, Super Bowl, World Cup, NFL Draft, College Football Playoff, NHL Winter Classic, MLB All Star, and Essence Festival.

OVERVIEW OF THE POSITION:

At Solomon Group, we create extraordinary experiences that connect brands with audiences through live events, immersive environments, sports, entertainment, cultural moments, and destination experiences. As we continue to grow, we're looking for a Director, Brand Marketing & Client Strategy to help shape how Solomon Group tells its story and extends the impact of the experiences we create.

This role will work across executive leadership, growth, partnerships, strategy, production, and account teams, to build awareness of Solomon Group while also developing social and digital content strategies and communications solutions that can be leveraged for Solomon Group proper and offered to our clients as a service.

The Director, Brand Marketing & Client Strategy will lead Solomon Group’s brand marketing and communications efforts while helping build a client-facing social and digital marketing capability, including influencer, UGC, and other creator-led opportunities. This leader will strengthen the company’s market position, own and evolve its website and brand narrative, and oversee how we show up off-channel. The Director will also partner with internal teams to extend client experiences through integrated content, social media, digital marketing, and audience-engagement strategies.

RESPONSIBILITIES:

Brand Marketing

• Develop and execute an integrated brand marketing and communications strategy for Solomon Group
• Define, maintain and evolve Solomon Group’s brand narrative, positioning, voice, and key messaging
• Own the strategic direction, content, curation, and ongoing evolution of the Solomon Group website, digital and social channels, and anywhere Solomon Group shows up off channel.
• Manage the overall brand marketing budget for the department
• Keep website messaging, capabilities, case studies, project work, leadership content, and company information current and compelling
• Ensure the website supports brand awareness, business development, recruiting, and a strong user experience.
• Build an annual editorial and marketing calendar aligned with company priorities, industry moments, completed projects, awards, and growth objectives.
• Translate company news and completed work into case studies, social content, newsletters, website features, thought leadership, awards submissions, and sales materials.
• Establish and maintain brand standards across presentations, proposals, recruiting materials, social content, the website, and external communications. Track brand awareness, website performance, audience engagement, earned media, and marketing’s contribution to the business-development

Communications & Public Relations

• Lead corporate communications including company announcements, executive communications, press releases and reactive messaging, including integrated communications involving Solomon Group clients.
• Identify media, speaking, contributed-content, conference, and thought leadership opportunities for Solomon Group and its leaders.

Third-Party Vendor/Provider Management

• Oversee third-party providers currently managing social media, newsletter development, copywriting, and web development, as well as Solomon’s external public relations support
• Set clear briefs, priorities, editorial calendars, budgets, timelines, deliverables and performance expectations for external partners
• Review, edit, approve externally developed content to ensure quality, accuracy, consistency, and alignment with Solomon Group’s voice
• Create an integrated workflow connecting social media, newsletters, website content, public relations, thought leadership, CRM and business development efforts
• Lead recurring meetings with providers, evaluate performance, and recommend new resources, platforms, or tools as the function grows
• Determine which capabilities should remain outsourced and where Solomon Group should build internal expertise over time

Client Marketing Services

• Help define, package, and grow Solomon Group’s client-facing social, digital, content, and integrated marketing services.
• Partner with strategy, creative, production and account leads to incorporate marketing services into client proposals and experiential programs
• Develop social and digital strategies that amplify the consumer experience before, during, and after an event
• Create audience-engagement plans across organic social, paid social, digital content, creator partnerships, email, and other relevant channels
• Lead the development of content strategies, channel plans, publishing calendars, and amplification recommendations for clients
• Identify opportunities to capture, distribute, and optimize real-time content from experiential activations
• Develop scopes of work, staffing plans, timelines, budgets for client marketing assignments
• Present marketing strategies and recommendations to current and prospective clients that contemplates how we can support and add-on to their existing marketing efforts
• Oversee internal team members, freelancers, and external specialists supporting client engagements
• Establish repeatable processes, templates, pricing approaches, and measurement frameworks for the marketing-services offering
• Measure campaign performance and translate analytics into clear insights, recommendations, and client-facing reports
• Support business development by identifying opportunities to expand experiential engagements into broader marketing assignments
• Work closely with executive leadership and the Growth & Partnerships team around strategy, creative, production and account management.
• Serve as Solomon Group’s internal brand steward and marketing subject-matter expert.
• Balance long-term brand building with timely, hands on content development and campaign execution
• Stay current on cultural trends, platform changes, emerging technology, and new approaches to experiential amplification

Leadership & Collaboration

• Work closely with executive leadership and the Growth & Partnerships team around strategy, creative, production and account management.
• Serve as Solomon Group’s internal brand steward and marketing subject-matter expert.
• Balance long-term brand building with timely, hands on content development and campaign execution
• Stay current on cultural trends, platform changes, emerging technology, and new approaches to experiential amplification

EXPERIENCE AND QUALIFICATIONS:

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 7–10 years of professional experience in brand marketing, integrated marketing, communications, digital strategy, social media, media buying or a related discipline. Preferred, but not required, experience in sponsorship sales and/or partnership marketing.
• Experience within an experiential, creative, advertising, entertainment, sports or live events agency or established brand is strongly preferred
• Demonstrated success leading both corporate brand initiatives and client-facing marketing programs
• Experience managing external agencies, freelancers, copywriters, social media partners, public relations partners, and web development teams
• Demonstrated experience owning or managing a corporate website, including messaging, content architecture, case studies, and ongoing editorial updates
• Understanding of organic and paid social media, digital content, public relations, email marketing, audience engagement, and campaign measurement
• Experience developing integrated campaigns that connect physical experiences with digital channels
• Excellent writing, presentation, editing, and storytelling skills with strong editorial judgement
• Ability to translate creative ideas into executable strategies, scopes, budgets, and measurable outcomes
• Strong client presence and the ability to contribute confidently in pitches and senior-level presentations
• Comfort operating as both a strategic leader and a hands-on contributor within a growing organization
• Strong fluency in AI platforms and workstreams, including ChatGPT, Claude, etc.

BENEFITS:

• Health Insurance with Employer Contribution 
• Dental, Health, Vision 
• Employer-Provided Life Insurance 
• Flexible Paid Time Off
• 401K with employer match
• Supplemental Benefits

ABOUT SOLOMON GROUP

www.solomongroup.com

Solomon Group uses its unique art to bring stories to life through Live Events, Exhibits, and Environments for a wide variety of national and international clients. For Live Events, we blend creative, design, and production that delivers effective, award-winning events. For Exhibits and Environments, we use our art of integrating exhibit fabrication with AV technology, offering a single-source solution that delivers unparalleled craftsmanship with efficiency.

OUR CULTURE:

Solomon Group prides itself on our values and dedicates ourselves to living them daily. For more information on what we’re made of, see our culture page: www.solomongroup.com/culture.

Apply today and find your great career opportunity as a leader on the Solomon Group team!

www.solomongroup.com

Solomon Group is committed to providing equal employment opportunities for candidates and employees regardless of their membership in protected classes. Solomon Group does not discriminate based on race, color, age, national origin, sex (including sexual orientation, gender identity, transgender status, and pregnancy), religion, physical or mental disability, genetic information, marital status, veteran status, and/or any other legally protected class under applicable federal, state, or local laws. This anti-discrimination policy applies concerning all employment decisions, including but not limited to hiring, promotion, discipline, and discharge. Solomon Group is committed to equal opportunity for persons with disabilities in compliance with the Americans Disabilities Act and state law. If you feel you need accommodation for a disability, please inform us. Accommodation requests will be evaluated on a case-by-case basis. If you request an accommodation, you must participate fully in the interactive process.