Director-Digital Off-Premise & Catering

Description This position is based at our headquarters in Alexandria, VA. The Director – Digital Off-Premise and Catering is a senior commercial leader responsible for leading the strategy, performance, and profitability of Five Guys’ digital off-premise and catering businesses. This includes all third-party delivery marketplaces, first-party ordering and delivery through the Five Guys’ app and ordering website, and catering platform partnerships. The role works cross-functionally with Marketing, Operations, Finance, IT, Legal, and Supply Chain teams to deliver system-wide menu, pricing, and promotional launches; ensure strong store execution and seamless guest experience; and maintain KPI dashboards and reporting that drive action. The Digital Off-Premise and Catering Director is responsible for working with Five Guys’ partners to increase revenue, expand market share, and enhance brand reach. Essential Duties and Responsibilities : First Party Delivery • Manage first-party delivery through the Five Guys’ app and website, including performance of vendor integrations, order routing, and checkout experience: partner with IT and Operations to maintain reliability and speed. • Manage partnerships and integrations with existing vendors (Olo) and lead any required RFPs/RFIs Third Party Marketplace and Delivery • Lead relationships with third-party delivery providers (DoorDash, Uber Eats, Grubhub, etc.), including business reviews, commercial contract negotiations, issue resolution, and new capability rollouts. • Build and execute the marketplace promotional calendar (offers, ads, sponsored placements) in partnership with Brand Marketing; optimize funding and spend to maximize incremental profit and ROI. • Manage partnerships and integrations with existing vendors (Checkmate) and lead any required RFPs/RFIs Catering • Lead the ongoing development of Five Guys’ catering program, including pricing, ordering experience, and fulfillment model to include any required RFPs/RFIs with potential catering partners. • Manage catering channel partners and platforms (first-party and third-party platforms to include ezCater) and coordinate catering lead generation, local marketing toolkits, and store execution. Overall Off-Premise Management • Own the strategy and annual plan for digital off-premise and catering, delivering sales and profit targets for Company and Franchise restaurants. Demonstrate strategic leadership with strong execution, effectively communicating channel strategy and resolving operational and technical issues as needed. • Establish menu, pricing, and availability governance across all off-premise channels (third-party delivery marketplaces, first-party web/app, and catering platforms) to protect margins and ensure brand standards. • Develop, maintain, and socialize off-premise KPI dashboards and insights (sales, margin, fees, average order value, conversion, ratings, cancelations, refunds, and on-time/accuracy). • Identify and execute test-and-learn opportunities (bundles, upsells, group ordering, menu architecture, and delivery-fee strategy) to grow profitable mix and improve the guest experience. • Partner with Operations to define off-premise execution standards (prep time, order staging, pickup/delivery handoff, and driver/guest communication) and drive adoption through training and field support. • Partner with Finance to manage budgets, forecasts, and financial reconciliation for third-party vendor commissions & fees, marketing investments, refunds/chargebacks, and vendor invoices. • Collaborate with Legal to ensure partner contracts, brand compliance, and risk mitigation (fraud, refunds, and guest data privacy) are managed appropriately. • Lead cross-functional project teams (Marketing, IT, Analytics, Finance, Operations, and Supply Chain) to launch new menus, promotions, platform enhancements, and operational tools. • Communicate performance and recommendations to leadership and franchise stakeholders through regular business reviews; influence decisions with clear, data-driven storytelling. Education/Experience: Bachelor's degree in Marketing, Communications, Journalism, or related field required. 10+ years of progressive experience in social media, brand marketing, consumer PR, or content strategy, ideally within consumer-facing brands, sports, media or entertainment. Demonstrated success building organic social growth and cultural relevance, a portfolio of specific moments, campaigns, or brand movements that earned reach rather than paying for it. Direct experience managing community at scale, including crisis response, brand voice development, and fan engagement. Experience developing and executing consumer PR and earned media campaigns that generate measurable press coverage and cultural attention. 3+ years of people management experience. Knowledge, Skills and Abilities Deep, genuine fluency across social media platforms, not just functional knowledge, but a real intuition for what makes content travel on each. Strong creative instincts with the ability to conceive and articulate original ideas that are bold, on-brand, and executable. Cultural intelligence: the ability to read the internet, identify emerging trends, and know when and how a brand can authentically participate. Excellent editorial judgement, including a sharp sense of what NOT to post; brand restraint is as important as brand expression. Proven ability to manage and motivate creative teams; experience working with and directing external creative partners and agencies. Proficiency in social analytics tools ( e.g. Sprout Social, native platform insights) and comfort building performance reports for senior leadership. Strong media relationships and experience pitching stories to food, culture, lifestyle and national press. Excellent written and verbal communication skills; ability to write in a distinct brand voice and adapt that voice across formats and platforms. Comfort operating at speed; this role requires real-time responsiveness to culture and the ability to move quickly without sacrificing quality. Language Ability: Excellent verbal and written communication skills are required. This position demands the ability to craft compelling brand narratives for public audiences and communicate complex social strategies clearly to executive leadership and cross-functional partners. Reasoning Ability: The position requires strong creative and strategic judgment. The successful candidate will be comfortable navigating ambiguity, making real-time decisions and about cultural participation, and balancing long-term brand building with short-term opportunity capture. Supervisory Responsibilities: This position carries direct supervisory responsibility for the Specialist, Social Media. The Director will be expected to recruit, develop, and retain top creative talent, and to build team capabilities in line with the company's commercial and brand growth objectives. Travel: Occasional travel to restaurant locations, agency partners, media events, and brand activations will be required. Qualifications Skills Behaviors : Motivations : Education Required Bachelors or better in Marketing or related field. Experience Required 10 years: Progressive experience in social media, brand marketing, consumer PR, or content strategy, ideally within consumer-facing brands, sports, media or entertainment