Director, Growth Marketing

Title: Director, Growth Marketing Reports to: VP of Marketing Location: Remote About GrowthZone GrowthZone builds the software that associations, chambers of commerce, and membership organizations run on — from our flagship association management software (AMS) to the connected tools that help member-based organizations grow. We're a vertical B2B SaaS company serving distinct markets — chambers of commerce, REALTOR® associations, healthcare, home builders, association management companies (AMCs), insurance, and tradeand professional associations — each with its own buyers and buying triggers. We compete in a replacement market: most prospects already run something — a legacy AMS, a competitor's platform, or manual processes — and we win by displacing it. We'reinvesting heavily in a digital-first, AI-accelerated demand engine, and this role leads it. The Role We're hiring a growth marketing leader to own GrowthZone's new-business demand engine end to end — the channels, conversion paths, nurture, experiments, and AI-powered systems that turn demand into qualified pipeline. This is a builder-operator role: equal parts strategy, hands on execution, and team leadership. You'll own marketing-sourced pipeline for new-logo acquisition and partner closely with Sales, Sales Development, and RevOps so marketing is measured on pipeline, not activity. (Expansion and customer marketing sit with our Director of Product & Customer Marketing; you'll partner on the handoff.) The work is digital-first and shaped by a replacement market — you'll be as comfortable running switch campaigns against named competitors as tuning a paid-search funnel. What You’ll Own Demand generation (digital-first, by vertical ). Own integrated, multi-channel demand — paid search and social, SEO, lifecycle/email, content syndication, and webinars — run as differentiated programs across our verticals rather than one generic funnel. Own the channel mix, budget allocation, and the testing roadmap that moves cost per acquisition (CAC) and pipeline efficiency. Conversion rate optimization & experimentatio n. Run a continuous CRO program across the website, landing pages, forms, and the full funnel — hypothesis design, A/B testing, and a prioritized experiment backlog that turns traffic into marketing qualified leads (MQLs) and pipeline. Nurture & content marketing . Build lifecycle nurture that moves prospects from first touch to sales-ready, working with our content resources to identify and develop vertical-focused and persona-based lead magnets and sequence them into journey-mapped tracks. New-logo pipeline & competitive demand. Own marketing-sourced new-business pipeline. In a replacement market, that means executing the demand programs that win switchers — competitor-conquesting and “alternatives to” search, comparison and switch content, and displacement campaigns — against the positioning owned by Product Marketing. Partner with Product Marketing to set up a future product-led growth (PLG) motion, and collaborate with partner marketing on co-marketing programs that drive partner-sourced and influenced pipeline. Review sites & social proof . Own GrowthZone's presence on G2, Capterra, and peer sites — category placement, review generation, profile optimization, and buyer-intent data to fuel targeting. Events & trade shows. Own the demand strategy around a high-volume event calendar — pre show targeting and meeting-booking, on-site lead capture, and post-event nurture — with cost per-lead and pipeline-per-event accountability. AI-powered growth. Treat AI as core infrastructure, not a novelty. Deploy it across the funnel for campaign and content velocity, personalization, scoring, and analysis; we use Claude as a core part of how the marketing team works. Analytics & reporting. Own full-funnel reporting and attribution — a trustworthy, source-of-truth view of pipeline contribution by channel and campaign, with the rigor to make reported sourcing reflect reality. Leadership . Build, coach, and scale a high-performing growth team, and translate marketing performance into language the revenue org and executive team act on. What You Bring 7+ years in B2B SaaS growth or demand-generation marketing; 2+ years leading and developing teams (more for the Senior Director level). HubSpot proficiency is essential — it's our core marketing automation and CRM stack, and you'll be hands-on from campaign build and workflows to reporting and attribution. A track record of owning a new-business pipeline or revenue number — not just MQL volume. Hands-on command of digital demand channels (paid search, paid social, SEO, lifecycle/email) with the budget discipline to allocate across them. Strong conversion rate optimization and experimentation chops, with funnel results to show for it. Experience building content-led nurture programs in partnership with a content team or agency, including persona- and vertical-specific lead magnets. Experience marketing a vertical or multi-segment SaaS product, ideally in a replacement or displacement market. Hands-on with the channels that matter here — software review sites (G2, Capterra) and trade shows/events. Fluency with modern marketing AI tools (including assistants such as Claude) and data fluency across CAC, pipeline, conversion, and attribution. Bonus Points Experience marketing to associations, chambers, nonprofits, or other membership-based and vertically defined markets. Partner or channel marketing experience. What you’ll get in return We invest in the people who power our mission. Financial 401(k) with immediate vesting and company match from day one Employee referral bonuses Health & Wellness Medical and dental coverage with generous company premium contributions HSA and FSA with company contributions Company-paid Critical Illness, Long-Term Disability, Basic Life & AD&D, and EAP coverage Time Off Responsible Time Off (RTO) 13 paid holidays Paid Volunteer Time Off (VTO) Culture Employee-led groups fostering an inclusive, connected workplace All offers contingent on successful background check completion.