Director, Marketing Analytics

Description Description The Director, Marketing & Sales Analytics will report to the Chief Data & Analytics Officer and be responsible for delivering business priorities and through testing and measurement, Insights, and Advanced Analytics. The role will work in a highly matrixed manner with the business– i.e . the leaders of the Marketing and Product teams . This person will serve as the primary interface for delivering the Data & Analytics shared goals with these business units, contributing to delivering the budget, shared business priorities, and strategy. This leader is also expected to act as a key stakeholder and partner supporting Learning Agenda development, and the shaping of the Company’s data & AI strategies and technology roadmap. What You Have • Bachelor’s degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experience • MBA or Masters, Applied Data Analytics preferred but not required • 7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales, with preferably with some time spent in subscription-based companies, agency or consulting • 7+ years of experience managing the development of learning agendas and measurement protocol • 5+ years of experience in data science, data analytics, web analytics, and marketing analytics • Expert experience with SQL, Python • Experience with managing data scientists through development, deployment and operationalization of statistical models in a production environment • Strong influencing and written/oral storytelling capability with proven experience working directly with business leaders • A positive, collaborative attitude and hands-on style, someone used to work in a fast-paced environment • The ability to evaluate processes and drive continuous improvement What You’ll Do • Working closely with the business leaders and their reports in building data driven strategy, insight and recommendations in line with the Company’s business priorities • Be D&A’s point leader working with the business for the creation of learning agendas, test and learn setups, performance measurement and the development of so-what conclusions • The role will oversee a team of analyst direct reports, as well as be the guide to D&A’s data scientists, BI & data engineers, and PMO leaders through discovery, development, prototyping and ultimately scaling of successful initiatives • Integrate data collection, data quality, and advanced analytics output into application • Apply data mining techniques to uncover actionable business insights • Establish, define the data governance created process and policies for your areas • Ensure and improve data integrity, data accuracy, and data quality • Oversee machine learning model development partnering with the data science team • Partner with Technology teams, and D&A’s data engineering, data science, and business intelligence teams to build a scalable data infrastructure to support ai readiness • Identify and utilize 3rd party data sources to enhance analytics • Lead executive level presentations and strategy discussions • Perform other duties as assigned