Director, Next Best Action Product

What is the opportunity?

As Director, Next Best Action Product (NBA), reporting to the Senior Director, Platform and Program Delivery, you will have the opportunity to define and evolve our marketing technology ecosystem as a strategic enabler of our NBA strategy, building a mature, business-aligned operating model that scales across the organization while maintaining compliance and data-driven excellence. This role empowers you to own the strategic platform roadmap, prioritization framework, and investment decisions that drive measurable business outcomes, from developing robust annual and multi-year budgets to establishing governance frameworks and best practices that create competitive advantage. You will drive vendor relationships and channel enablement strategies that integrate our martech ecosystem, positioning you to transform how our organization leverages technology to deliver scalable, customer-centric marketing operations that fuel growth and operational excellence.

This role works in the office 3 to 4 days a week.

What will you do?

• Build out capability maturity based on business priorities to ensure the marketing technology stack aligns with Next Best Action strategy, customer experience objectives, data governance standards, operational efficiency goals, and AI and automation maturity targets.

• Own the platform roadmap and prioritization framework, developing comprehensive annual and multi-year budgets with compelling business cases for new investments.

• Manage vendor relationships and drive channel enablement and integration initiatives that strengthen our martech ecosystem.

• Implement scalable martech capabilities, establish robust operating models and governance frameworks, and define best practices that enable data-driven, compliant marketing operations across the organization.

• Present strategic initiatives, technology recommendations, and investment proposals to senior leadership and executive stakeholders to drive alignment and secure buy-in.

What do you need to succeed?

Must-haves:

• 5+ years of experience in marketing technology product management or martech platform leadership roles.

• Demonstrated expertise in marketing automation platforms and hands-on experience implementing or optimizing martech solutions

• Proven track record in customer journey mapping, orchestration, and personalization strategy within complex organizational environments Experience building and managing cross-functional teams, with strong stakeholder management and Agile delivery capabilities

• Deep understanding of data governance, compliance requirements, and scalable operating models in marketing operations

• Strong executive communication and presentation skills, with demonstrated ability to influence senior leadership through clear articulation of strategy and business impact.

• Experience developing technology roadmaps, prioritization frameworks, and business cases for technology investments

Nice to have:

• Familiarity with agentic workflows and AI/automation capabilities in marketing technology ecosystems
• Background in Next Best Action (NBA) strategy or decisioning engine implementation
• Experience managing vendor relationships and driving channel integration initiatives
• Knowledge of banking, financial services, or large enterprise marketing operations.
• Exposure to establishing governance frameworks and best practices across distributed marketing organizations

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Opportunities to do challenging work

Job Skills

Agile Product Development, Annual Business Planning, Budget Management, Communication, Cross-Functional Collaboration, Decision Making, Digital Marketing Technology, Executive Presenting, Group Problem Solving, Leadership, Long Term Planning, Sprint Planning, Stakeholder Management, Teamwork, Technology Marketing, Time Management, Vendor Management

Additional Job Details

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOTorontoCanada37.5Full timePERSONAL & COMMERCIAL BANKINGRegularSalaried2026-10-192026-10-31

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.

About Us

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.