Director of Brand

Rockstar is recruiting for a fandom-powered wellness brand creating functional powders for women who romanticize their rituals. The client sits at the intersection of wellness, culture, and storytelling, starting with the reading ritual and expanding into a broader universe of mood-first, aesthetically driven products. The brand is not an afterthought. How it looks, sounds, collaborates, and shows up in the world is central to how it wins. It is an early-stage, well-capitalized DTC brand with experienced founders and a clear path to scale. This is a foundational hire. THE ROLE The client is hiring a Director of Brand to build and steward the brand in close partnership with the CEO across every touchpoint. The brand is both a founder- and community-led. The CEO brings a strong point of view on brand strategy, creative direction, and cultural positioning. This role is not about reinventing the brand from scratch. It is about translating a clear vision into exceptional, scalable execution, while also bringing new, fresh ideas to the table. This is a highly hands-on role. In the early stages, the Director will be writing briefs, reviewing creative in detail, managing partners, shaping influencer collaborations, and ensuring the brand shows up with consistency and intention everywhere it appears. HOW THIS ROLE WORKS The Director will work in close creative partnership with the CEO, who sets the overarching brand vision and creative direction. The role is to: - Pressure-test ideas thoughtfully and elevate them through execution - Translate vision into systems, output, and programs that scale - Ensure the brand is executed with rigor, taste, and speed The right person for this role enjoys founder partnership, values healthy creative debate, and knows how to move from vision to execution without ego. WHO THIS ROLE IS FOR This role is ideal for someone who has been a Senior Brand Manager or Director-level brand lead at a culturally relevant consumer brand and is ready to own brand execution end-to-end. They have: - Helped build or scale a brand with a strong point of view and aesthetic discipline - Operated inside a real brand engine where quality, velocity, and taste mattered - Been deeply involved in social, influencer, and community ecosystems They are now looking for: - True ownership of brand execution, not a narrow function - A collaborative partnership with a highly engaged founder - The opportunity to build a culturally resonant brand from the ground up If a candidate is uncomfortable giving direct creative feedback, getting into the weeds, or working closely with a founder, this is not the role. WHAT YOU’LL OWN Brand Strategy & Stewardship - Steward the brand’s positioning, voice, visual identity, and cultural POV - Ensure consistency and quality across all brand touchpoints - Evolve the brand thoughtfully as the company scales without diluting its core Creative Direction & Execution - Own creative execution across packaging, campaigns, content, web, and collateral - Review, refine, and elevate all creative assets to ensure brand integrity - Work hands-on with designers, photographers, illustrators, and creative partners Social & Content - Own the social presence across platforms (TikTok, Meta, Pinterest, Substack, etc.) - Set content strategy, cadence, formats, and tone - Partner with creators and internal resources to produce content that feels native and culturally fluent - Track engagement and qualitative signals, not just vanity metrics Creator & Community Marketing - Build and own the creator strategy - Identify, recruit, and manage creators aligned with the brand’s world - Shape seeding programs, long-term partnerships, and co-created moments - Build community marketing programs that turn customers into advocates Customer Experience & Quality - Own customer experience operations, including CX workflows and partners - Ensure issues are resolved quickly and consistently - Track operational drivers of customer satisfaction and retention - Protect the end-to-end product and unboxing experience Team & Scale (Over Time) - Partner closely with Growth to ensure brand and performance reinforce each other - Work with Ops and manage CX to ensure the brand shows up in every detail - Manage agencies, freelancers, and creative partners - Hire and develop internal brand, social, and creative team members as the company grows - Build brand systems, guidelines, and playbooks that scale WHAT WE’RE LOOKING FOR Experience - 6–10 years of experience in brand, creative, social, or cultural marketing - Experience at a culturally relevant DTC or lifestyle brand - Hands-on ownership of brand expression across channels - Deep familiarity with social, influencer, and creator ecosystems Skillset & Mindset - Exceptional taste and creative judgment - Ability to brief, review, and elevate creative work - Comfort operating at both strategic and execution levels - Builder mentality with no ego around doing the work - Enjoys close collaboration with founders and leadership - Moves fast, takes ownership, and cares deeply about quality COMPENSATION & BENEFITS - Competitive salary and equity package - Full benefits - The opportunity to build a culturally defining brand from the ground up