Director of Brand, Creative

About Us

BAGGU is a design focused bag company based in San Francisco, California. We are a small but hard-working team of people dedicated to making cool bags that feel good to use.

For more information on our company visit us at www.baggu.com or follow us on Instagram @baggu.

Please note that [email protected] is used for Customer Experience inquiries - please do not use this channel for Application inquiries.

About the Role

The Director of Brand at BAGGU will lead the Creative Studio team and set the strategic direction of BAGGU's brand expression across every customer touchpoint. Serving as the strategic bridge between marketing direction and creative execution, this person will translate marketing's upstream direction into brand expression their team will bring to life across every channel: ecom, retail, wholesale, social, and direct marketing. Their goal is to consistently and fully express the BAGGU brand in each customer encounter.

BAGGU is a creative-led company, and we are choosing to put this role on our Creative Team. The Director of Brand will work cross functionally and collaboratively with the VP of Creative/Cofounder, Creative Director, Associate Director of Marketing, and Senior Visual Merchandising Manager. Understanding BAGGU’s aesthetics, and brand values and design principles are equally important; this job is about synthesizing the two into a unified, omni-channel expression of the brand.

Location and Working Hours

• Remote, limited to candidates in the following states: CA, OR, NM, PA, IL, NJ, MI, NY, VA, WA.
• Ability to travel to BAGGU’s San Francisco office quarterly.

Responsibilities

Creative Strategy & Direction

• Own the seasonal and annual creative strategy for the brand, in partnership with marketing
• Translate marketing's upstream direction (seasonal overviews, campaign briefs) into clear creative frameworks before execution begins
• Ensure all creative output ladders to a coherent, consistent brand narrative across channels
• Maintain consistency across all touchpoints — ecom, retail, wholesale, social, and campaigns

Lead the Creative Studio Team

• Manage and develop the branding team, including the Creative Director and Social Media Creative Team
• Set clear priorities, workload standards, and creative quality benchmarks
• Maintain a team culture that is creative, solutions-oriented, experimental, collaborative, and resilient to feedback

Creative Operations & Resource Management

• Partner with Creative Operations to maintain and improve scalable systems for how work gets planned, prioritized, and executed
• Make strategic decisions about creative concept complexity relative to team capacity
• Know when to hire, when to use external partners, and when to stop doing things altogether

Cross-Functional Partnership

• Be the primary creative partner to the Associate Director of Marketing
• Collaborate on the brief-to-execution process between marketing and creative
• Be the voice of the BAGGU brand to internal stakeholders and external partners
• Partner with the Visual Merchandiser on in-store brand experience

Requirements

• 7+ years of management experience
• Excellent communication and feedback skills
• A portfolio that shows both mastery of visual design concepts, engaging conceptual story telling, and crafting design systems at scale.
• Substantial experience acting as a brand strategist, demonstrated by an ability to evaluate creative ideas through the lens of broader business objectives and long-term brand positioning
• Proven success partnering with both in-house marketing and creative teams, and external agencies on concepting, production, and asset delivery for an omni channel experience
• Comfort working in Adobe Creative Suite and Figma

Nice to Haves

• Global brand experience
• Experience in Asana

Benefits

• Health Insurance (with optional Dental and Vision)
• Optional: FSA/HSA and commuter benefits
• Time Off: 16 days PTO + 11 company holidays
• 401k: Eligible after 1 year
• WFH Stipend
• Other Perks: Virtual Yoga Classes and BAGGU employee discount

Pay Transparency

• $175,000/year base salary
• 10% End-of-year bonus
• exempt (not eligible for OT)