Creative Strategist for a $10M/month in revenue DTC beauty brand

Creative Strategist for a $10M/month in revenue DTC beauty brand Creative Strategist for a fast-growing US DTC beauty brand — create psychology-driven direct-response concepts, write high-converting scripts, and scale winning creative tests. We usually respond within 2 hours A rapidly growing US-based DTC beauty brand generating over $10M/month in revenue and is on a path toward $100M ARR, with creative performance serving as its single biggest growth lever, is looking for a Creative Strategist for their team. If you're obsessed with direct response marketing, consumer psychology, and creating winning Meta ads, this role was built for you. What You'll Own Creative Strategy Develop new marketing angles, hooks, concepts, messaging frameworks, and customer avatars. Translate customer research into compelling direct-response creative strategies. Identify opportunities to expand the brand's total addressable market through new messaging. Consistently generate fresh concepts capable of scaling profitably. Customer & Market Research Conduct deep customer research using product reviews, Reddit, forums, competitor ads, social media comments, and other first-party feedback. Identify customer pain points, desires, objections, buying motivations, and emotional triggers. Continuously monitor competitors, market trends, and emerging creative opportunities. Build a growing library of customer insights to fuel future campaigns. Scriptwriting & Creative Development Write high-converting scripts for Meta and other paid social platforms. Develop advertorial concepts, UGC scripts, VSLs, and other direct-response creative assets. Ensure every script is built around clear customer psychology and persuasive storytelling. Produce approximately 15 net-new creative concepts each week without sacrificing quality. Creative Production Prepare clear creative briefs for editors, designers, and content creators. Collaborate closely with production teams to ensure creative vision is executed effectively. Review finished assets and recommend improvements prior to launch. Maintain consistency across messaging while continuously testing new approaches. Creative Performance Analysis Analyze performance metrics including Hook Rate, Hold Rate, CTR, CPA, ROAS, Thumb Stop Ratio, and other creative KPIs. Determine which concepts should be scaled, iterated, or discontinued based on data. Extract actionable learnings from every creative test. Build structured feedback loops to improve future creative output. Creative Testing & Optimization Continuously develop and launch new creative experiments. Iterate on winning concepts to maximize longevity and profitability. Balance creative volume with consistent quality and performance. Recommend new testing opportunities based on customer behavior and campaign results. What We're Looking For Experience as a Direct Response Copywriter, Creative Strategist, or Performance Creative working for a DTC/eCommerce brand or creative agency Personally created ad concepts or scripts that generated over $100,000 in profitable ad spend. Strong understanding of consumer psychology, awareness levels, customer avatars, and direct response marketing principles. Proven ability to explain why creatives succeed or fail using performance data—not opinions. Experience analyzing creative metrics including Hook Rate, Hold Rate, CPA, ROAS, CTR, and other advertising KPIs. Exceptional customer research skills using reviews, Reddit, forums, social media, and other consumer feedback sources. Highly coachable with a growth mindset and willingness to iterate quickly based on feedback. Ability to consistently generate high volumes of original creative concepts without sacrificing quality. Passion for studying winning advertisements, maintaining swipe files, and continuously improving creative performance. Remote status Fully Remote