Director of Brand Strategy

Workiva is looking for a Director of Brand Strategy to serve as a key architect of our brand’s growth and long-term evolution. You will bridge the gap between high-level market intelligence and world-class execution, with responsibility for Workiva’s global brand strategy, brand narrative, campaigns, media, and measurement. You will lead a team, manage agency relationships, and shape how Workiva is understood by the CFO, CIO, and other C-suite buyers who ultimately choose us. This is a rare opportunity to define a category in a rapidly evolving enterprise and AI-driven landscape. About the Brand Marketing Team The Global Brand Marketing team is Workiva's centralised in-house brand and creative function, sitting within Marketing and responsible for brand expression across the company. We care about strategy, storytelling, craft, consistency, and doing world-class work that reflects the quality of what Workiva builds. The team partners with functions across the business to ensure Workiva shows up with intention at every touchpoint, internally and externally. Join a forward-thinking team where 100% of marketing employees set annual AI goals and complete comprehensive AI training. As we transition to a fully AI-embedded organization, Workiva is investing in its marketers to be best-in-class AI practitioners. What You’ll Do Brand strategy and positioning: Define and evolve Workiva's brand positioning and corporate narrative: category framing, platform story, and sharp differentiation into a cohesive messaging system that travels across every touchpoint. Translate company strategy into clear, compelling market positioning. Build a strategy for growing Workiva's awareness and share of voice in our category, so that when buyers think of financial reporting, GRC, or sustainability, they think of Workiva first. Brand architecture, naming, and portfolio: Define Workiva's brand architecture and naming strategy. Partner with Product Marketing to develop and govern a clear, consistent naming and nomenclature system across products and experiences that scales as the portfolio grows, and reinforces the master brand. Campaign strategy and management: Provide executive oversight and strategic direction for the brand campaign function, ensuring alignment with broad company objectives. Establish the vision, priorities, and operational standards for integrated marketing initiatives. Brand measurement and insights: Build and own Workiva's brand measurement architecture, including brand health tracking, campaign effectiveness measurement, and the internal Brand Index. Connect brand metrics to real business outcomes: awareness, perception, pipeline, and retention. Turn raw data and research into sharp, actionable insights that give leadership a clear pulse on how customers, prospects, and the market perceive us. Deliver executive-ready reporting that makes brand investment quantifiable and defensible. Brand management and governance: Own Workiva's brand standards, guidelines, and governance framework. Drive consistent brand expression across marketing, product, people and culture, and sales. Build scalable tools and enablement programs that make it easy for every team — globally and in every language — to show up as one brand. AI-Forward Brand Systems: Leverage AI tools to develop brand strategies and scalable frameworks designed for speed, efficiency and impact. Future-proof how Workiva’s brand operates in a fast-moving marketing landscape. Team leadership Lead and develop a team of brand and marketing professionals. Set direction, build capability, and create a high-performance culture that balances strategic rigor with executional excellence. What You’ll Need Minimum Qualifications 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at agency Bachelor's degree in Marketing, Communications, Business, or a related field Preferred Qualifications Demonstrated experience leading and developing teams Proven experience in B2B SaaS or platform companies at enterprise scale Track record defining brand narratives, positioning, and messaging systems Experience owning brand measurement frameworks and connecting brand metrics to business outcomes Strong ability to influence senior stakeholders across multiple functions Experience building or evolving a category-defining brand platform Experience managing agency relationships across creative, research, and media Ability to dive into market data and research and identify which insights actually matter — and translate them into a clear, compelling narrative for designers, writers, and executives alike Experience governing naming and brand architecture at scale across a growing product portfolio Familiarity with brand governance at global scale across multiple languages and regions Genuine curiosity about or hands-on experience with AI's role in modern brand and marketing systems Travel Requirements & Working Conditions Location: Flexible/Remote Travel : Up to 25% for team, partner, and stakeholder collaboration. Remote : Must maintain reliable internet access when working outside a Workiva office How You’ll Be Rewarded ✅ Salary range in the US: $154,000.00 - $250,000.00 ✅ A discretionary bonus typically paid annually ✅ Restricted Stock Units granted at time of hire ✅ 401(k) match and comprehensive employee benefits package The salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors. Why Join Workiva Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you. Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email [email protected] . Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment. #LI-HS2