About the Role
We're incredibly lucky because our members are voracious consumers of content. Our buyer journey is long, often with multiple interactions over weeks or months. Before investing money in our service, members invest time and energy immersed in our content. The Director of Content Marketing is the steward of our members' time and our brand's positioning, responsible for ensuring a steady supply of the most valuable content in our market. You'll be responsible for leading and growing the content team. You'll have managerial responsibility for multiple full-time employees as well as agency and freelance partners.
Your Responsibilities:
You'll be a leader in our organization, setting an example for pace of execution, quality and attention to detail.
You'll be responsible for all of our content. That's purposefully both broad and vague because you'll be responsible for outlining the details. What counts as content? How and when do we produce it? How and where do we distribute it? These are all questions that you'll be obsessed with answering.
You'll be the steward of our brand's positioning, making sure our content is designed to engage, to inform and to empower.
You'll make sure our content is built with distribution in mind. You'll make it cut through the noise to capture our audience's attention wherever they might be—whether a search engine result page, a social news feed, a youtube channel, an email, or elsewhere.
You'll organize and manage a team of content producers to execute on our strategy. You'll also roll up sleeves and do tactical work whenever the need or opportunity arises.
You'll be the editor-in-chief of everything we put out, making sure that all content achieves our goals and represents our brand.
Content distribution channels that you'll own: company blog, email, social, and other organic media.
Who You Are:
Owner and Leader
: You take ownership of your projects and are driven to produce the highest quality work. You meet deadlines and communicate roadblocks. You look for opportunities to add value and invest in the long term.
Strategic problem-solver
: You come up with creative ideas to solve complex problems. When faced with obstacles, you are resourceful. You work quickly, learn, and iterate. You prefer progress to perfection, and prioritize action over analysis.
Truth-seeker
: You think independently. You love battle-testing ideas and listening to feedback. You're honest with yourself and willingly update your beliefs when you encounter new information.
Excellent communicator
: You communicate openly, directly, and efficiently. You first work to understand by taking the time to listen and ask questions. You speak your opinions and offer constructive feedback. You're not afraid of difficult conversations.
Achiever
: You value a job well done. You strive to perform at your best and encourage your teammates to do the same. You're committed to your peers and the company's success.
Required experience, skills, and abilities
You are a content enthusiast. You knows the craft and know who's doing a great job at it.
You think about content strategically, beyond the nuts and bolts of great individual pieces.
You have a strong knowledge about and experience with current SEO strategies.
You have genuine interest in health, wellness and consumer technology.
You are a self-starter with a deep desire to learn.
You set high standards for yourself and your teammates.
You are driven to make a lasting impact on the organization.
You are energized by a challenge and hate to quit.
Your former coworkers turned to you for opinions and advice.
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We would love it if you had any of the following!
Start-up and tech experience
Previous experience in or passion for health and wellness fields