Director of Ecommerce

DIRECTOR OF ECOMMERCE

Location: Global
Job Type: Full Time
Work Hours: PST

Overview
We're looking for a Director of Ecommerce to lead the business's ecommerce function. This person will turn commercial goals into a practical operating plan, identify opportunities across the customer journey, and coordinate execution with marketing, creative, operations, and other stakeholders.

Core Focus
- Ecommerce planning and execution
- Conversion and customer experience
- Merchandising and promotions
- Commercial performance analysis
- Cross-functional coordination

Responsibilities
Ecommerce Management
- Develop and manage priorities for the channels assigned to the role.
- Coordinate launches, promotions, and site or channel updates.
- Identify friction in the purchase journey and recommend improvements.
Performance
- Monitor ecommerce performance and explain key drivers.
- Prioritize tests and improvements based on expected impact.
- Maintain clear reporting on initiatives, results, and next steps.
Leadership & Collaboration
- Align marketing, creative, operations, and finance on ecommerce priorities.
- Define ownership and execution plans for key initiatives.
- Communicate decisions, risks, and resource needs clearly.

Must-Haves
- Experience owning ecommerce performance for a consumer brand.
- Evidence of improving commercial or customer-experience outcomes.
- Strong analytical and prioritization skills.
- Experience leading cross-functional work.
- Strong written and spoken English.

Nice-to-Haves
- Beverage, CPG, or other repeat-purchase consumer-products experience.
- Experience with subscriptions or marketplaces, if included in the remit.
- Experience managing a distributed team.
- Experience scaling ecommerce processes in a growing business.

Tools
Shopify, Google Analytics 4, Klaviyo, Meta Ads Manager, Google Ads, Triple Whale, Amazon Seller Central, Looker Studio, Recharge, Gorgias, Hotjar, Google Sheets / Excel

Success in This Role
Success means establishing clear ecommerce priorities, improving visibility into performance, and delivering measurable improvements against the channels and targets assigned to the role.