Director of Growth Marketing

Apply Description We are a category-leading SaaS platform serving K-12 athletic departments, operating a high-volume, high-velocity sales motion. We are hiring a Director of Growth Marketing to own marketing-sourced revenue outcomes by building and scaling a predictable, measurable lead generation engine. While a small component of the team’s responsibility, this role is not a brand/product marketing role, this is a revenue role. You will be accountable for the strategy, execution, performance, and continuous improvement of lead generation function, including budget ownership, forecasting, and results. This role requires an owner who brings solutions, not excuses, leads from the front, and is accountable for results. Candidates who have not owned a number or closed performance gaps through execution will find this role challenging, by design. What You Will Own • Marketing-sourced contribution • Weekly lead volume required to support revenue targets • Conversion efficiency across the funnel (MQL ? SQL ? Booking) • Budget ownership, spend efficiency, and ROI by channel • Performance and output of the lead generation team Core Responsibilities Growth Strategy & Execution • Build, own, and execute the growth plan required to achieve marketing-sourced bookings • Translate revenue goals into weekly lead and pipeline targets • Establish and maintain a disciplined weekly execution cadence that delivers the lead volume required to achieve monthly, quarterly, and annual revenue targets • Drive performance across email, nurturing, in-product, content, webinar, tradeshow, and social media marketing channels • Continuously identify constraints and initiatives leading to consistent incremental growth Analytics, Measurement & Forecasting • Own dashboards and reporting in Salesforce and HubSpot • Build forecast models connecting spend, volume, and bookings • Run cohort and post-mortem analysis • Use data to drive prioritization and pivots Team Leadership & Budget Ownership • Lead the lead generation team with clear expectations • Own and manage growth marketing budget and reallocations • Lead with urgency, accountability, and hands-on execution Requirements • 5+ years in growth or demand marketing • 3+ years leading revenue-accountable teams • Experience in high-velocity SaaS sales environments • Strong analytical and execution orientation • Hands-on leader who owns outcomes • Salesforce and HubSpot expertise • Cross-functional communication and partnership Beneficial (but not required) Experience • Experience selling into K-12 or education markets • ZoomInfo expertise • AI implementation experience