Growth Marketing Manager, Lifecycle & MarTech

Growth Marketing Manager, Lifecycle & MarTech Organization : Humin, Inc. Type: Full-time (exempt) Location: Remote (U.S.-based only) Reports To: VP of Marketing Overview Humin (formerly Healthy Minds Innovations) is a global nonprofit on a mission to make wellbeing real by translating science into action. Our work spans from the personal to the global. The Healthy Minds Program app-recognized by The New York Times, Healthline, Sports Illustrated, Vogue, and Business Insider -delivers free, science-based wellbeing training to millions worldwide. The Kindness Curriculum-which guided Sesame Street's season on kindness and has an Emmy-winning video series-equips children with lifelong tools for compassion. Beyond individual tools, Humin provides wellbeing science services to organizations, strengthening performance while advancing human flourishing at scale. Founded on the research of world-renowned neuroscientist Richard J. Davidson, and through ongoing work with the Center for Healthy Minds at the University of Wisconsin-Madison and other leading research institutions, we continue to turn breakthrough discovery into real-world impact. Humin is building a world that is kinder, wiser, and more compassionate, one where flourishing is possible for everyone, everywhere. Opportunity and Summary We are hiring a Growth Marketing Manager to build and operate the systems that drive acquisition, engagement, and retention across Humin's ecosystem. This is a martech-forward, systems-oriented role focused on lifecycle marketing, automation, segmentation, and performance optimization. You will own the infrastructure behind community growth, designing how users move from discovery to sustained engagement across both DTC and B2B journeys. This role is best suited for someone who prefers building and optimizing scalable growth machines, and who thrives working in tools, data, and backend marketing systems. What You Will Do Lifecycle Marketing & CRM (40%) Drive lifecycle strategy across email and CRM, from onboarding through retention Build and manage segmentation frameworks across audiences (consumer, educators, enterprise, donors) Design and implement automated journeys tied to activation and engagement Drive email list growth through value-based acquisition (content, tools, community) Manage and optimize CRM/automation platforms (e.g., Mailchimp, HubSpot) Establish and run testing across lifecycle touchpoints Social Growth & Distribution (30%) Own social growth optimization strategy and tactics, focused on engagement quality and conversion in owned channels (IG, TikTok, LinkedIn, YouTube, Facebook, etc.) Build repeatable systems for content distribution and audience capture Partner closely with paid media to align organic and performance efforts Test and optimize formats, cadence, and platform-specific strategies Translate social engagement into measurable growth (email, product, community) Content Operations & Scheduling (15%) Own content calendar, publishing workflows, and cross-channel coordination Build systems for content organization, tagging, and reuse across lifecycle and social Align content delivery with lifecycle stages and growth priorities Ensure content is structured for consistent execution and performance tracking Marketing Operation & Analytics (15%) Support marketing performance tracking across lifecycle and growth channels Help maintain dashboards and reporting tied to core community goals Ensure data integrity across CRM, campaign tools, and analytics platforms Identify and implement improvements in tooling, integrations, and workflows Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Ideal Candidate Profile Required Qualifications 5-8+ years in growth, lifecycle, or marketing performance roles Proven track record building marketing systems and automations Hands-on experience with CRM and marketing automation tools (Mailchimp, HubSpot, etc.) and integrating CRM with product or user data systems Strong understanding of segmentation, lifecycle design, and behavioral triggers Experience across both DTC and B2B growth models (ecom, lead gen, or product-led) Data-fluent in AI, comfortable with dashboards, testing, and performance analysis Demonstrated experience implementing new tools or processes for growth outcomes Working knowledge of social platform dynamics and growth mechanics We conduct background checks as part of our pre-employment screening process and follow all EEOC and FCRA regulations regarding the use of criminal records in the hiring process. Be able to work in the US without requiring sponsorship. Potential occasional domestic travel Preferred Qualifications Experience in mission-driven or health organizations Familiarity with product analytics tools (e.g., AppsFlyer, Amplitude, Mixpanel) Background in subscription, app-based, or community-driven products Why This Role Build the growth infrastructure behind a globally recognized wellbeing platform High ownership role with direct impact on mission scale Opportunity to implement modern martech and lifecycle systems from the ground up Work at the intersection of science, technology, and human impact Compensation and Benefits Compensation for this role includes a salary range of $85,000-$115,000, commensurate with experience, plus full comprehensive health and benefits packages, generous paid time off and flexible/remote work arrangements, and professional development resources. Interested? To apply, please submit a comprehensive application. Both your resume and cover letter are mandatory. Incomplete submissions will not be reviewed. Apply by visiting our online applicant portal at https://humin.applicantpro.com/jobs/ and click the "Apply Now" button. Equity and inclusion are integral to achieving the vision of the Humin. We seek candidates with an awareness of and commitment to the principles of diversity, equity and inclusion across all spectrums. Humin is committed to continuously increasing the cultural competence of its leadership and staff through organization-wide forums and professional development opportunities. We strongly encourage people from underrepresented groups to apply.