Director of Growth Marketing

As Director of Growth Marketing , you will lead the strategy and execution of the programs that help churches discover and benefit from Tithe.ly’s tools and services. You will oversee marketing efforts across channels such as events, digital campaigns, and paid media, creating meaningful ways to connect with church leaders and administrators and support the growth of their ministries. This is a hands-on leadership role where you will work closely with your team to plan campaigns, review results, improve performance, and identify new opportunities to better serve churches. Primary Responsibilities of the Role Growth Strategy and Planning Own the growth marketing strategy, including goals, channel mix, budget allocation, and success metrics across demand generation efforts Build and maintain a full-funnel marketing plan aligned to pipeline and revenue goals in partnership with Sales and RevOps Foster a culture of testing, learning, and continuous improvement across campaigns Report marketing performance to leadership with clear connection to pipeline and revenue outcomes Team Leadership Lead, coach, and develop a team across paid media, email, events, and digital marketing Create a high-accountability, high-support environment with clear expectations and strong execution Oversee content strategy, website performance, SEO, and emerging AI search visibility Hire and onboard new team members as the function grows Events and Demand Generation Own the event marketing strategy for webinars, conferences, summits, and field events Drive attendee acquisition and post-event follow-up through coordinated multichannel campaigns Partner with Sales on targeted event experiences that strengthen relationships and advance opportunities Measure event impact across registrations, attendance, pipeline, and revenue Paid Media and Digital Lead paid media strategy across search, social, and other digital channels Improve customer acquisition costs, conversion rates, and return on ad spend through ongoing optimization Ensure paid and organic efforts work together to maximize visibility and engagement Evaluate new channels, platforms, and AI-driven opportunities Analytics and Performance Own reporting for key growth metrics, including leads, pipeline, acquisition costs, and channel performance Partner with RevOps to ensure accurate attribution and clear measurement of marketing's revenue impact Use funnel analysis, campaign reviews, and testing insights to improve performance and scale successful programs Qualifications A Successful Candidate Will: Drive Results: Consistently delivers against pipeline and revenue goals, maintaining a strong focus on outcomes, accountability, and performance improvement even in the face of challenges Strategic Mindset: Sees ahead to future opportunities and translates them into integrated marketing strategies that connect vision to execution and drive sustainable growth Manages Complexity: Effectively navigates complex data, multiple channels, and competing priorities to diagnose issues, identify root causes, and make informed, high quality decisions Develops Talent: Builds and develops high performing teams through coaching, feedback, and clear alignment between individual growth and organizational goals Plans and Aligns: Translates strategy into clear plans, priorities, and coordinated execution across teams, ensuring work is aligned to business goals and delivered effectively Required Technical Qualifications: 7–10 years of progressive B2B marketing experience with direct ownership of demand generation programs and measurable pipeline results 3–5 years leading marketing teams, including hiring, coaching, and setting priorities Proven success executing integrated campaigns across email, events, paid media, and digital channels Strong analytical skills, including funnel metrics, attribution, customer acquisition cost (CAC), lifetime value (LTV), and performance reporting Experience managing paid media strategy and budgets across platforms such as Google, LinkedIn, and Meta Demonstrated ability to execute virtual and in-person event marketing programs with measurable pipeline impact Strong cross-functional communication and stakeholder management skills Preferred Technical Qualifications: Hands-on experience with HubSpot, including CRM, Marketing Hub, workflow automation, and reporting Familiarity with product-led growth strategies, including free trials, freemium models, and in-product activation signals Experience with account-based marketing (ABM) strategies and supporting platforms Background in faith tech, nonprofit SaaS, fintech, or other mission-driven B2B organizations Experience in high-growth or category-defining SaaS environments Familiarity with AI-powered marketing tools for content creation, personalization, and campaign execution Office Requirements: We are a fully distributed team (100% remote) with travel sometimes required 1-2 times per year. A stable work environment with designated workspace and access to high-speed internet. US-based and legally able to work full time in the US. Sponsorships are not available at this time. Tithely is currently able to employ in the following states : AL, AR, AZ, CA, CO, FL, GA, IA, ID, IL, IN, KS, KY, MA, MI, MN, MT, NC, NE, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WV Additional Information The starting annual salary for this position is $170,000-$200,000 with an eligibility for additional variable compensation. Health insurance, dental, vision for your family, 401K, paid time off, sick leave, parental leave, and more. We believe taking care of our team is important and want to be sure you have what you need. Tithely is an Equal Opportunity Employer Yourgiving, Inc. DBA Tithe.ly (herein, “the Company”) is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race (including hairstyles), color, alienage or national origin, ancestry, citizenship status, sex, gender, gender identity, pregnancy, childbirth or related medical condition, religious creed, physical disability or handicap, mental disability or handicap, age, medical condition (cancer), marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by federal, state or local law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.