Director of Lifecycle Marketing

About the Job Splitero is looking for a Director of Lifecycle Marketing to own and evolve our lifecycle strategy across the entire homeowner journey — from first interaction, to application and funding, and beyond. This role sits at the intersection of customer experience, marketing strategy, data, and technology, and is responsible for designing, executing, measuring, and optimizing lifecycle programs that drive conversion, accelerate pipeline velocity, and reactivate high-intent prospects. This is a hands-on, build-it role. You'll start as a solo operator — owning strategy while personally developing content, launching campaigns, and optimizing programs — with dedicated MarTech PM support on the technical execution side (SFMC configuration, data plumbing, etc). Within 6–12 months, you'll be expected to build and lead a lifecycle team, so proven people-management experience is essential. You'll report to the VP of Marketing and work side by side with the Director of Brand & Content to keep lifecycle programs on-brand, well-crafted, and consistent across every touchpoint. Own the end-to-end lifecycle marketing strategy across the homeowner journey. Design and build customer journeys, segmentation strategies, testing roadmaps, and personalization initiatives — including funnel-stage nurtures and reactivation programs for aged and lost leads. Develop lifecycle messaging frameworks, email content, templates, and campaign briefs. Manage day-to-day lifecycle programs, campaign calendars, and optimization efforts. Define KPIs, reporting, and experimentation frameworks that measurably improve conversion and lead-to-fund velocity. Design personalized programs within fair-lending and compliance guardrails. Partner with Marketing, Product, Sales, Operations, Analytics, and Engineering on cross-functional initiatives. Serve as the lifecycle platform subject-matter expert, partnering with the MarTech PM on journey architecture, data governance, audience strategy, and reporting. About You 7+ years in Lifecycle Marketing, Email Marketing, CRM, Retention Marketing, or Customer Marketing. People-management experience — you've built and/or led a team. Deep hands-on experience in Salesforce and SFMC (Salesforce Marketing Cloud). Experience building lifecycle strategies and owning execution from strategy through optimization. Strong understanding of journey architecture, segmentation, personalization, testing, reporting, and lifecycle best practices. Excellent email marketing, copywriting, and customer communication skills. Strong analytical mindset with experience measuring business impact. Comfortable operating in a fast-paced, high-growth environment. Desire to participate in a fast-paced early-stage startup Adaptability: Embraces changing circumstances with resiliency and positivity Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support Preferred Experience Fintech, lending, financial services, proptech, or other regulated industries — including comfort designing personalized programs within compliance and fair-lending constraints. Experience partnering with Product, Engineering, and Data teams. Experience scaling lifecycle marketing in a high-growth startup. The on target earnings for this position are $210,000 to $235,000, inclusive of a base salary and a biannual bonus based on company, team, and individual success. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training. About Us Millions of homeowners in today’s economy are sitting on substantial home equity that they are unable to access due to rising interest rates and strict qualification requirements of traditional lenders. That means millions of homeowners can’t convert their hard-earned equity into cash to pay off debt, start a home renovation, or pad their retirement to better their lives. Splitero co-founders Michael Gifford and David Zvaifler witnessed the problem firsthand throughout their real estate careers. They set out to create a win-win product that could help those homeowners access their home equity but not make monthly payments like traditional financing options. And thus, Splitero was born. As part of our team, you will join our quest to revolutionize the real estate industry while helping families in need. We offer a suite of benefits designed to help you thrive in all areas of life. OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals. Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend. Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day. Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry. We are a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities. In keeping with our commitment to inclusion, we will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are required when applying, interviewing, or performing the essential functions of this position, please contact People Operations, at [email protected].