Lifecycle Marketing Operations Specialist (Product Engagement)

Lifecycle Automation Coordinator Lifecycle Customer.io Operations · Email Journeys · Audience Logic · Formation at Scale Practicing the Way creates beautiful resources and experiences for spiritual formation, helping churches train people to practice the Way of Jesus. This role exists to make those formation journeys come to life in the digital tools that serve thousands of churches, group leaders, and individual apprentices. About the Role Our Vision for this Role The Lifecycle Automation Coordinator is the hands-on operator of Customer.io for the Pathways team. As Practicing the Way continues to develop lifecycle journeys for church leaders, group leaders, and individual apprentices, this role brings those journeys to life inside the tool. This is not a strategy or architecture role. The formation journey strategy is set by the broader Pathways team. This person’s job is to take clear direction and aims and build, configure, monitor, and improve the systems that move people forward in their journey with Practicing the Way. That will include a mix of drafting templated emails from content direction, adjusting existing email copy as needed, and producing more complex emails in collaboration with an in-house copywriter and designer. Because this is a new and growing system, we are looking for someone who is not only a careful operator, but also a builder. The right person can work inside ambiguity, create structure where it does not yet exist, document what they are learning, and help turn early lifecycle ideas into repeatable systems over time. Specifics for What This Role Does Build and maintain lifecycle email flows in Customer.io across Church, Group, and Apprentice experiences Help build the operating rhythms, documentation, naming conventions, QA practices, and reporting habits that make Customer.io usable and scalable over time Turn early lifecycle journey ideas into practical, buildable flows inside Customer.io, identifying gaps, questions, and edge cases along the way Create clarity in a new system by documenting what is live, how journeys work, what audiences are included or excluded, and where improvements are needed Configure segments, triggers, timing, tags, and audience rules with precision Coordinate the writing, design, and approval process for complex lifecycle emails, then implement the final version in Customer.io QA email logic, links, formatting, personalization, and audience criteria before any flow goes live Monitor performance data: identifying where people are engaging, dropping off, or getting stuck Make ongoing improvements to flows over time based on performance signals Ensure people are not receiving too many messages at one time and that the right emails go to the right audiences Maintain clear documentation of what is live and how it works About You You love the intersection of people and systems. You find satisfaction in the small details that make an experience feel seamless - the right email, to the right person, at the right moment. You’re energized by looking at data, spotting patterns, and making things better over time. You have a natural knack for quality messaging and timing. You are a builder at heart. You do not need a mature system, perfect process, or fully defined playbook before you can begin. You are comfortable taking a clear goal, asking good questions, making a plan, building the first useful version, and improving it over time. Because this lifecycle system is still new, you will help create the rhythms, documentation, QA practices, and operational clarity that make it sustainable as it grows. Skills & Qualities We're Looking For You are a committed apprentice of Jesus, actively arranging your life around being with Him, becoming like Him, and doing what He would do if He were you. You bring a unique perspective, background, and set of experiences that can help broaden the voices shaping our work and strengthen how we serve the Church. Experience with lifecycle email, marketing automation, or CRM operations Hands-on experience with tools like Customer.io, HubSpot, Mailchimp, Braze, Iterable, or similar platforms Proven ability to build email flows, configure audience segments, set triggers, and troubleshoot logic Proficient writing skills to draft simple templated emails from direction and make thoughtful adjustments to existing emails as needed. Sharp attention to detail and comfort working in data—you notice what’s off and you fix it Ability to work from a clear outcome without needing every step pre-defined Strong written communication, with the ability to write with warmth, clarity, and precision Experience coordinating with writers, designers, or other team members to produce final assets Details Employment Type: Part-time, contract Time Commitment: 20-25 hours per week Location: Remote, flexible hours; willing to travel for key meetings or conferences Compensation: $40/hr (Note: At Practicing the Way, we're always trying to balance generosity and fairness as we think about compensation. But as a nonprofit organization, we can't always offer the highest salaries, so we'd encourage you to consider that as you apply.) About Our Hiring Process While we want to get back to you about your application as soon as we can, we try to be unhurried during our hiring process to ensure that we’re discerning with the spirit on the right fit. Our hiring process begins with an in-depth application, where we often ask role and cultural fit questions (and portfolios for some roles). Typically within a month or two, we usually select 10 or so applicants to complete a video interview or phone screen and close the application to new applicants. Then, we generally select 3-5 candidates for final, live interviews with one or more key team members, before making a final decision and offer. This can include up to three interviews, depending on the role. Applicants should be prepared to provide references and complete any requested assessments. Successful candidates must sign the organization’s statement of faith and clear background/reference checks prior to hire.